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Establishing the validity and reliability of Kuwait resources of nation branding model

To transform the economy of a nation and develop a strong national brand performance, various resources are needed and must be managed by the government to ensure that strong nation brand performance. This study is aimed at developing and assessing the validity and reliability of a model for the mea...

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Main Authors: Alazemi, Khaled, Sh. Ahmad, Fauziah
Format: Article
Published: Inderscience Enterprises Ltd 2020
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/id/eprint/89784/
http://dx.doi.org/10.1504/IJSSS.2020.106949
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spelling my.utm.897842021-03-04T02:45:44Z http://eprints.utm.my/id/eprint/89784/ Establishing the validity and reliability of Kuwait resources of nation branding model Alazemi, Khaled Sh. Ahmad, Fauziah H Social Sciences (General) To transform the economy of a nation and develop a strong national brand performance, various resources are needed and must be managed by the government to ensure that strong nation brand performance. This study is aimed at developing and assessing the validity and reliability of a model for the measurement of the perception of Kuwaiti businesspersons toward the implementation of nation branding management in Kuwait. A questionnaire is utilised for data collection and is distributed to a sample of 72 Kuwaiti business persons using the snowball technique. The reliability of all measures was confirmed using the results of alpha test (α > 0.7) with minimum value of 0.835. For convergent reliability, AVE had higher values than the recommended threshold of ≥ 0.5 with minimum value of 0.513 and CR values > 0.6. The study found that the proposed KRNB model is valid as well as reliable. Inderscience Enterprises Ltd 2020-11 Article PeerReviewed Alazemi, Khaled and Sh. Ahmad, Fauziah (2020) Establishing the validity and reliability of Kuwait resources of nation branding model. International Journal of Society Systems Science, 12 (1). pp. 51-64. ISSN 1756-2511 http://dx.doi.org/10.1504/IJSSS.2020.106949 DOI:10.1504/IJSSS.2020.106949
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Alazemi, Khaled
Sh. Ahmad, Fauziah
Establishing the validity and reliability of Kuwait resources of nation branding model
description To transform the economy of a nation and develop a strong national brand performance, various resources are needed and must be managed by the government to ensure that strong nation brand performance. This study is aimed at developing and assessing the validity and reliability of a model for the measurement of the perception of Kuwaiti businesspersons toward the implementation of nation branding management in Kuwait. A questionnaire is utilised for data collection and is distributed to a sample of 72 Kuwaiti business persons using the snowball technique. The reliability of all measures was confirmed using the results of alpha test (α > 0.7) with minimum value of 0.835. For convergent reliability, AVE had higher values than the recommended threshold of ≥ 0.5 with minimum value of 0.513 and CR values > 0.6. The study found that the proposed KRNB model is valid as well as reliable.
format Article
author Alazemi, Khaled
Sh. Ahmad, Fauziah
author_facet Alazemi, Khaled
Sh. Ahmad, Fauziah
author_sort Alazemi, Khaled
title Establishing the validity and reliability of Kuwait resources of nation branding model
title_short Establishing the validity and reliability of Kuwait resources of nation branding model
title_full Establishing the validity and reliability of Kuwait resources of nation branding model
title_fullStr Establishing the validity and reliability of Kuwait resources of nation branding model
title_full_unstemmed Establishing the validity and reliability of Kuwait resources of nation branding model
title_sort establishing the validity and reliability of kuwait resources of nation branding model
publisher Inderscience Enterprises Ltd
publishDate 2020
url http://eprints.utm.my/id/eprint/89784/
http://dx.doi.org/10.1504/IJSSS.2020.106949
_version_ 1693725945273253888
score 13.211869

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