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Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs

This study aims to examine the elements of religiosity and their impact on buying decisions among Muslim staff at Universiti Teknologi Malaysia (UTM) using the Conceptual of Religiosity as the basis of the theoretical framework. The other objective is to investigate whether there are significance di...

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Main Author: Husain, Mohd. Husrol Syaufiq
Format: Thesis
Language:English
Published: 2014
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/77742/1/MohdHusrolSyaufiqMFM20141.pdf
http://eprints.utm.my/id/eprint/77742/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:105483
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spelling my.utm.777422018-07-04T11:42:51Z http://eprints.utm.my/id/eprint/77742/ Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs Husain, Mohd. Husrol Syaufiq HD28 Management. Industrial Management This study aims to examine the elements of religiosity and their impact on buying decisions among Muslim staff at Universiti Teknologi Malaysia (UTM) using the Conceptual of Religiosity as the basis of the theoretical framework. The other objective is to investigate whether there are significance differences in buying decisions according to gender. Two major dimensions of religiosity were examined in this study which is intellectual and experimental. The sample of this research consists of 322 respondents who are the academic and non academic staffs at all faculties in Universiti Teknologi Malaysia (UTM), Skudai. Questionnaires were distributed to the respondents using the stratified sampling method. Data collected from the questionnaires were analyzed by employing Pearson correlation, and independent ttest. A number of significant findings were reported. The results revealed that one of the elements of religiosity which is experimental dimension has affect customer’s buying decisions. In addition, this study shows that there are significance differences between buying decisions and gender. The practical implications of this study were discussed. 2014-12 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/77742/1/MohdHusrolSyaufiqMFM20141.pdf Husain, Mohd. Husrol Syaufiq (2014) Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs. Masters thesis, Universiti Teknologi Malaysia, Faculty of Management. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:105483
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Husain, Mohd. Husrol Syaufiq
Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
description This study aims to examine the elements of religiosity and their impact on buying decisions among Muslim staff at Universiti Teknologi Malaysia (UTM) using the Conceptual of Religiosity as the basis of the theoretical framework. The other objective is to investigate whether there are significance differences in buying decisions according to gender. Two major dimensions of religiosity were examined in this study which is intellectual and experimental. The sample of this research consists of 322 respondents who are the academic and non academic staffs at all faculties in Universiti Teknologi Malaysia (UTM), Skudai. Questionnaires were distributed to the respondents using the stratified sampling method. Data collected from the questionnaires were analyzed by employing Pearson correlation, and independent ttest. A number of significant findings were reported. The results revealed that one of the elements of religiosity which is experimental dimension has affect customer’s buying decisions. In addition, this study shows that there are significance differences between buying decisions and gender. The practical implications of this study were discussed.
format Thesis
author Husain, Mohd. Husrol Syaufiq
author_facet Husain, Mohd. Husrol Syaufiq
author_sort Husain, Mohd. Husrol Syaufiq
title Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_short Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_full Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_fullStr Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_full_unstemmed Customer religiosity and their impact on buying decisions: a study among UTM Muslim staffs
title_sort customer religiosity and their impact on buying decisions: a study among utm muslim staffs
publishDate 2014
url http://eprints.utm.my/id/eprint/77742/1/MohdHusrolSyaufiqMFM20141.pdf
http://eprints.utm.my/id/eprint/77742/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:105483
_version_ 1643657620757676032
score 13.211869

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