Impact of religion affiliation and religiosity on consumer innovativeness; the evidence of Malaysia
Introducing new product to the market is the only way to create sustainable competitive advantage. However, the success of any product/service in market is ultimately depended on consumer acceptance. Innovativeness is one of the individual characteristics that might influence the acceptance of nov...
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| Format: | Article |
| Language: | English |
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IDOSI Publications
2012
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| Online Access: | http://eprints.intimal.edu.my/131/1/14_ft.pdf http://eprints.intimal.edu.my/131/ |
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