Trust model to increase purchase intent among e-commerce consumers
This paper draws a comparison between proposed trust model and other online trust models, with special emphasis on eBay, as one of the best trusted sites in this field conducted by comparisons with similar sites in this paper, and it has been identified strengths and weaknesses that exist in the eBa...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Asian Research Publishing Network
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/73719/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84962530361&partnerID=40&md5=51411ee74894a7eb506aca32e7b01b7c |
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