E-Service Quality, e-satisfaction and e-loyalty of online shoppers in business to consumer market, evidence form Malaysia
The growing usage of internet and online shopping in Malaysia presents a huge prospect in e-commerce market, specifically for B2C segment. As a result, electronic service quality (e-SQ), electronic satisfaction (e-Satisfaction) and electronic loyalty (e-Loyalty) become vital for online retailers to...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Published: |
Institute of Physics Publishing
2016
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/73240/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84977262811&doi=10.1088%2f1757-899X%2f131%2f1%2f012012&partnerID=40&md5=9a3c98b0a057aea008fc5271f780f6b9 |
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