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Mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination

The formation of tourism experience frequently subjected to complexity of individual tourist psycho-graphical factor, which leads to vast difference in the end experience formed among the respective tourist. However, the fact that travelling is highly subjected to environmental fuzziness and the iss...

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Main Authors: Mohd., Nur Shuhadah, Ismail, Hairul Nizam, Abd. Halim, Norhazliza
Format: Article
Language:English
Published: Penerbit UTM Press 2015
Subjects:
G154.9-155.8 Travel and state. Tourism
Online Access:http://eprints.utm.my/id/eprint/60331/1/NurShuhadahMohd2020_MobileAugmentedRealityAToolforEffectiveTourism.pdf
http://eprints.utm.my/id/eprint/60331/
http://dx.doi.org/10.11113/ijbes.v2.n3.86
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id my.utm.60331
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spelling my.utm.603312021-08-02T07:08:07Z http://eprints.utm.my/id/eprint/60331/ Mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination Mohd., Nur Shuhadah Ismail, Hairul Nizam Abd. Halim, Norhazliza G154.9-155.8 Travel and state. Tourism The formation of tourism experience frequently subjected to complexity of individual tourist psycho-graphical factor, which leads to vast difference in the end experience formed among the respective tourist. However, the fact that travelling is highly subjected to environmental fuzziness and the issue of geographical consciousness may interfere the emotion of tourist and influence the formation of this experience. The evolution and advancement of mobile technologies had been optimized in improving the way human interact with the surrounding environment. Within this context, mobile augmented reality (AR) technology is perceived as capable in narrowing the gap between the formation of pleasant experience and the issue of geographical consciousness, thus transform the way tourist interact with the destination. Pertaining to this situation, this conceptual paper is attempted to understand the effectiveness of mobile augmented reality in enhancing tourist travel experience on the tourism destination. In relation to this aim, this study is directed to clarify the mechanism and usability of mobile augmented reality in relation to its capability in improving tourism interpretation and to discover the influence of utilization of this technology towards tourism experience. Critical review of existing literature that relevant to the research area was done in understanding on the extensiveness of impact of mobile AR on tourist and experience formation. Findings revealed the capability of AR in merging virtual information with the real world environment through the platform of mobile device able to create a more dynamic interaction between tourist and surrounding environment. Penerbit UTM Press 2015 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/60331/1/NurShuhadahMohd2020_MobileAugmentedRealityAToolforEffectiveTourism.pdf Mohd., Nur Shuhadah and Ismail, Hairul Nizam and Abd. Halim, Norhazliza (2015) Mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination. International Journal Of Built Environment And Sustainability, 2 (3). pp. 237-244. ISSN 1511-1369 http://dx.doi.org/10.11113/ijbes.v2.n3.86
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic G154.9-155.8 Travel and state. Tourism
spellingShingle G154.9-155.8 Travel and state. Tourism
Mohd., Nur Shuhadah
Ismail, Hairul Nizam
Abd. Halim, Norhazliza
Mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination
description The formation of tourism experience frequently subjected to complexity of individual tourist psycho-graphical factor, which leads to vast difference in the end experience formed among the respective tourist. However, the fact that travelling is highly subjected to environmental fuzziness and the issue of geographical consciousness may interfere the emotion of tourist and influence the formation of this experience. The evolution and advancement of mobile technologies had been optimized in improving the way human interact with the surrounding environment. Within this context, mobile augmented reality (AR) technology is perceived as capable in narrowing the gap between the formation of pleasant experience and the issue of geographical consciousness, thus transform the way tourist interact with the destination. Pertaining to this situation, this conceptual paper is attempted to understand the effectiveness of mobile augmented reality in enhancing tourist travel experience on the tourism destination. In relation to this aim, this study is directed to clarify the mechanism and usability of mobile augmented reality in relation to its capability in improving tourism interpretation and to discover the influence of utilization of this technology towards tourism experience. Critical review of existing literature that relevant to the research area was done in understanding on the extensiveness of impact of mobile AR on tourist and experience formation. Findings revealed the capability of AR in merging virtual information with the real world environment through the platform of mobile device able to create a more dynamic interaction between tourist and surrounding environment.
format Article
author Mohd., Nur Shuhadah
Ismail, Hairul Nizam
Abd. Halim, Norhazliza
author_facet Mohd., Nur Shuhadah
Ismail, Hairul Nizam
Abd. Halim, Norhazliza
author_sort Mohd., Nur Shuhadah
title Mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination
title_short Mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination
title_full Mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination
title_fullStr Mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination
title_full_unstemmed Mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination
title_sort mobile augmented reality: a tool for effective tourism interpretation in enhancing tourist experience at urban tourism destination
publisher Penerbit UTM Press
publishDate 2015
url http://eprints.utm.my/id/eprint/60331/1/NurShuhadahMohd2020_MobileAugmentedRealityAToolforEffectiveTourism.pdf
http://eprints.utm.my/id/eprint/60331/
http://dx.doi.org/10.11113/ijbes.v2.n3.86
_version_ 1707765863252230144
score 13.211869

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