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Applying the principles of blue ocean strategy in supply chain management on corporate performance

This paper aims to expand the justification on role of the principles of blue ocean strategy (BOS) in supply chain management (SCM) for increasing the corporate performance of companies. The principles of blue ocean strategy is first explain in supply chain management field. Then using a structural...

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Main Authors: Nasrollahzadeh, Tahereh, Marsono, Abdul Kadir, Md. Tap, Masine
Format: Article
Published: Blue Eyes Intelligence Engineering & Sciences Publication 2014
Subjects:
TA Engineering (General). Civil engineering (General)
Online Access:http://eprints.utm.my/id/eprint/59630/
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id my.utm.59630
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spelling my.utm.596302022-04-14T05:08:27Z http://eprints.utm.my/id/eprint/59630/ Applying the principles of blue ocean strategy in supply chain management on corporate performance Nasrollahzadeh, Tahereh Marsono, Abdul Kadir Md. Tap, Masine TA Engineering (General). Civil engineering (General) This paper aims to expand the justification on role of the principles of blue ocean strategy (BOS) in supply chain management (SCM) for increasing the corporate performance of companies. The principles of blue ocean strategy is first explain in supply chain management field. Then using a structural model, the role of applying these principles on corporate performance is illustrated. In order to verify the BOS model, a study was presented and distributed among the 68 international companies. Based on the results, SCM and corporate performance are found to be mostly affected by the Overcome key organizational hurdles, reconstruct market boundaries and Focus on the big picture, not the numbers, respectively. Blue Eyes Intelligence Engineering & Sciences Publication 2014-10 Article PeerReviewed Nasrollahzadeh, Tahereh and Marsono, Abdul Kadir and Md. Tap, Masine (2014) Applying the principles of blue ocean strategy in supply chain management on corporate performance. International Journal of Innovative Technology and Exploring Engineering, 4 (5). pp. 1-4. ISSN 2278-3075
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic TA Engineering (General). Civil engineering (General)
spellingShingle TA Engineering (General). Civil engineering (General)
Nasrollahzadeh, Tahereh
Marsono, Abdul Kadir
Md. Tap, Masine
Applying the principles of blue ocean strategy in supply chain management on corporate performance
description This paper aims to expand the justification on role of the principles of blue ocean strategy (BOS) in supply chain management (SCM) for increasing the corporate performance of companies. The principles of blue ocean strategy is first explain in supply chain management field. Then using a structural model, the role of applying these principles on corporate performance is illustrated. In order to verify the BOS model, a study was presented and distributed among the 68 international companies. Based on the results, SCM and corporate performance are found to be mostly affected by the Overcome key organizational hurdles, reconstruct market boundaries and Focus on the big picture, not the numbers, respectively.
format Article
author Nasrollahzadeh, Tahereh
Marsono, Abdul Kadir
Md. Tap, Masine
author_facet Nasrollahzadeh, Tahereh
Marsono, Abdul Kadir
Md. Tap, Masine
author_sort Nasrollahzadeh, Tahereh
title Applying the principles of blue ocean strategy in supply chain management on corporate performance
title_short Applying the principles of blue ocean strategy in supply chain management on corporate performance
title_full Applying the principles of blue ocean strategy in supply chain management on corporate performance
title_fullStr Applying the principles of blue ocean strategy in supply chain management on corporate performance
title_full_unstemmed Applying the principles of blue ocean strategy in supply chain management on corporate performance
title_sort applying the principles of blue ocean strategy in supply chain management on corporate performance
publisher Blue Eyes Intelligence Engineering & Sciences Publication
publishDate 2014
url http://eprints.utm.my/id/eprint/59630/
_version_ 1731225568930693120
score 13.211869

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