Applying the principles of blue ocean strategy in supply chain management on corporate performance
This paper aims to expand the justification on role of the principles of blue ocean strategy (BOS) in supply chain management (SCM) for increasing the corporate performance of companies. The principles of blue ocean strategy is first explain in supply chain management field. Then using a structural...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Blue Eyes Intelligence Engineering & Sciences Publication
2014
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/59630/ |
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