The role of Security, Design and Content factors on customer trust in mobile commerce
Building customer trust is a complex process that involves business and technology practices. Gaining customer trust in mobile commerce is a particular daunting task and plays a major influence on a customer's decision making behavior. A trusted website can provide mobile commerce with powerful...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Elsevier Ltd
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/58994/ http://dx.doi.org/10.1016/j.jretconser.2015.05.002 |
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