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Self-congruity and switching intention among Malaysian hotel customers

Understanding consumers’ switching intention is crucial due to the reason that it may affect service companies’ performance. Indeed keeping the current customer base is cheaper than gaining new customers. As such, it is crucial to understand what affects customers’ switching intention before it crea...

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Main Authors:	Quoquab, Farzana, Saleki, Reza, Wan Ismail, Wan Khairuzzaman, Abdul Hamid, Abu Bakar
格式:	Article
出版:	American Scientific Publishers 2015
主题:	Q Science (General)
在线阅读:	http://eprints.utm.my/id/eprint/55416/ http://dx.doi.org/10.1166/asl.2015.6113
标签:	添加标签没有标签, 成为第一个标记此记录!

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