Switching intentions: a case of Saudi Arabian hypermarkets
Switching intention (SI) of consumer is sought as main issue of retailing due to its negative effects on market share and profitability of retail outlet. Now firms need to know the factors, which contribute to choose another outlet, and customer changes its patronage elsewhere. For this reason, it i...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Royal Society of Chemistry
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/58856/ http://www.econjournals.com/index.php/ijefi/article/view/1356 |
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