Self-congruity and switching intention among Malaysian hotel customers
Understanding consumers’ switching intention is crucial due to the reason that it may affect service companies’ performance. Indeed keeping the current customer base is cheaper than gaining new customers. As such, it is crucial to understand what affects customers’ switching intention before it crea...
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| Main Authors: | , , , |
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| Format: | Article |
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American Scientific Publishers
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/55416/ http://dx.doi.org/10.1166/asl.2015.6113 |
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