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Bandwagon and leapfrog effects in internet implementation

This paper underscores the critical relationship between innovation adoption and innovation implementation, particularly how two contrasting effects-bandwagon and leapfrog-relate to organizational Internet diffusion. Bandwagon effects, adopting a technology due to fad and fashion, accelerate adoptio...

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Main Authors: Hashim, Noor Hazarina, Murphy, Jamie Anthony, Doina, Olaru, O'Connor, Peter
Format: Article
Published: Elsevier Ltd. 2014
Subjects:
T Technology (General)
Online Access:http://eprints.utm.my/id/eprint/51980/
http://dx.doi.org/10.1016/j.ijhm.2013.10.012
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spelling my.utm.519802018-11-30T06:57:49Z http://eprints.utm.my/id/eprint/51980/ Bandwagon and leapfrog effects in internet implementation Hashim, Noor Hazarina Murphy, Jamie Anthony Doina, Olaru O'Connor, Peter T Technology (General) This paper underscores the critical relationship between innovation adoption and innovation implementation, particularly how two contrasting effects-bandwagon and leapfrog-relate to organizational Internet diffusion. Bandwagon effects, adopting a technology due to fad and fashion, accelerate adoption but often lead to ineffective technology implementation. Leapfrog effects, however, attenuate adoption and often lead to effective technology use relative to early adopters. Drawing on and combining related Malaysian hospitality studies, this paper illustrates these two effects and extends the literature by showing that early, and late, adoption can relate positively to successful Internet implementation. In addition, the findings complement and question literature suggesting that business websites evolve through predictable linear patterns, and that adopter categories differ in innovation implementation styles. Elsevier Ltd. 2014 Article PeerReviewed Hashim, Noor Hazarina and Murphy, Jamie Anthony and Doina, Olaru and O'Connor, Peter (2014) Bandwagon and leapfrog effects in internet implementation. International Journal of Hospitality Management, 37 . pp. 91-98. ISSN 0278-4319 http://dx.doi.org/10.1016/j.ijhm.2013.10.012
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic T Technology (General)
spellingShingle T Technology (General)
Hashim, Noor Hazarina
Murphy, Jamie Anthony
Doina, Olaru
O'Connor, Peter
Bandwagon and leapfrog effects in internet implementation
description This paper underscores the critical relationship between innovation adoption and innovation implementation, particularly how two contrasting effects-bandwagon and leapfrog-relate to organizational Internet diffusion. Bandwagon effects, adopting a technology due to fad and fashion, accelerate adoption but often lead to ineffective technology implementation. Leapfrog effects, however, attenuate adoption and often lead to effective technology use relative to early adopters. Drawing on and combining related Malaysian hospitality studies, this paper illustrates these two effects and extends the literature by showing that early, and late, adoption can relate positively to successful Internet implementation. In addition, the findings complement and question literature suggesting that business websites evolve through predictable linear patterns, and that adopter categories differ in innovation implementation styles.
format Article
author Hashim, Noor Hazarina
Murphy, Jamie Anthony
Doina, Olaru
O'Connor, Peter
author_facet Hashim, Noor Hazarina
Murphy, Jamie Anthony
Doina, Olaru
O'Connor, Peter
author_sort Hashim, Noor Hazarina
title Bandwagon and leapfrog effects in internet implementation
title_short Bandwagon and leapfrog effects in internet implementation
title_full Bandwagon and leapfrog effects in internet implementation
title_fullStr Bandwagon and leapfrog effects in internet implementation
title_full_unstemmed Bandwagon and leapfrog effects in internet implementation
title_sort bandwagon and leapfrog effects in internet implementation
publisher Elsevier Ltd.
publishDate 2014
url http://eprints.utm.my/id/eprint/51980/
http://dx.doi.org/10.1016/j.ijhm.2013.10.012
_version_ 1643653118080057344
score 13.211869

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