Cover Image

Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd

Technology and innovation are two important elements in improving efficiency, productivity and competitiveness in organisations. Therefore, what differentiates successful organisations from others is their management of technology and innovation towards awarenees and practise. The objective of this...

Full description

Saved in:
Bibliographic Details
Main Author: Drani, Noor Diana
Format: Thesis
Language:English
Published: 2010
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/50716/25/NoorDianaDraniMFM2010.pdf
http://eprints.utm.my/id/eprint/50716/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85990
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.utm.50716
record_format eprints
spelling my.utm.507162020-07-09T07:12:45Z http://eprints.utm.my/id/eprint/50716/ Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd Drani, Noor Diana HD28 Management. Industrial Management Technology and innovation are two important elements in improving efficiency, productivity and competitiveness in organisations. Therefore, what differentiates successful organisations from others is their management of technology and innovation towards awarenees and practise. The objective of this paper is to investigate the Level of Understanding Technology and Innovation Management Awareness and Practise at BAT GSDKL Sdn Bhd based on Technology Audit Model developed by Garcia-Arreola (1996). It sought to assess the relationship between the employees? and organisation in managing technological innovation awareness and practices at BAT GSDKL Sdn Bhd. A descriptive research design was employed in this study, with data collected through the use of a two parts of questionnaire: the demographic data of respondents and the importance and performance on level of understanding of technology and innovation awareness and practices in BAT GSDKL Sdn Bhd by using the objective of this study. This study will be limited to the Local Management to the Senior Leadership Team in BAT GSDKL Sdn Bhd at Technology Park Malaysia, Bukit Jalil, Kuala Lumpur. Technology Audit Managment? questionnaires were used as an instrument to examine the respondents and interviews. Inferential statistics of ANOVA and T-test was used to examine the direct relationship involving the dependant variable: employees and organization toward level of understanding; and the independent variables: gender, race, designation, and education background. The result from this study is to assess the test is any significant assess on the organisation towards technology and innovation management awareness and practise BAT GSDKL Sdn Bhd and whereas second test as well revealed a positive relationship of statistically significant relationship between demographic factors of education and race among the tested variables through the nominal measurement. This test indicates that the variable had moderate impact on the strength between demographics factors and different level of understanding towards technology and innovation management awareness and practice. In furthering this study, it is also recommended for an indeed enhancement on the organisation understanding on toward technology & innovation management awareness and practise in BAT GSDKL Sdn Bhd. 2010-10 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/50716/25/NoorDianaDraniMFM2010.pdf Drani, Noor Diana (2010) Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd. Masters thesis, Universiti Teknologi Malaysia, Faculty of Management and Human Resource Development. http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85990
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Drani, Noor Diana
Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd
description Technology and innovation are two important elements in improving efficiency, productivity and competitiveness in organisations. Therefore, what differentiates successful organisations from others is their management of technology and innovation towards awarenees and practise. The objective of this paper is to investigate the Level of Understanding Technology and Innovation Management Awareness and Practise at BAT GSDKL Sdn Bhd based on Technology Audit Model developed by Garcia-Arreola (1996). It sought to assess the relationship between the employees? and organisation in managing technological innovation awareness and practices at BAT GSDKL Sdn Bhd. A descriptive research design was employed in this study, with data collected through the use of a two parts of questionnaire: the demographic data of respondents and the importance and performance on level of understanding of technology and innovation awareness and practices in BAT GSDKL Sdn Bhd by using the objective of this study. This study will be limited to the Local Management to the Senior Leadership Team in BAT GSDKL Sdn Bhd at Technology Park Malaysia, Bukit Jalil, Kuala Lumpur. Technology Audit Managment? questionnaires were used as an instrument to examine the respondents and interviews. Inferential statistics of ANOVA and T-test was used to examine the direct relationship involving the dependant variable: employees and organization toward level of understanding; and the independent variables: gender, race, designation, and education background. The result from this study is to assess the test is any significant assess on the organisation towards technology and innovation management awareness and practise BAT GSDKL Sdn Bhd and whereas second test as well revealed a positive relationship of statistically significant relationship between demographic factors of education and race among the tested variables through the nominal measurement. This test indicates that the variable had moderate impact on the strength between demographics factors and different level of understanding towards technology and innovation management awareness and practice. In furthering this study, it is also recommended for an indeed enhancement on the organisation understanding on toward technology & innovation management awareness and practise in BAT GSDKL Sdn Bhd.
format Thesis
author Drani, Noor Diana
author_facet Drani, Noor Diana
author_sort Drani, Noor Diana
title Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd
title_short Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd
title_full Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd
title_fullStr Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd
title_full_unstemmed Technology and innovation management awareness and practise a case study in British American Tobacco GSD(KL) Sdn Bhd
title_sort technology and innovation management awareness and practise a case study in british american tobacco gsd(kl) sdn bhd
publishDate 2010
url http://eprints.utm.my/id/eprint/50716/25/NoorDianaDraniMFM2010.pdf
http://eprints.utm.my/id/eprint/50716/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85990
_version_ 1674066144703545344
score 13.211869

Similar Items