Sustainable product innovation implementation: A case at Perodua Sdn Bhd
Innovation is very important in business, either for large firms and Small and Medium Enterprises (SME) especially in new products development process. Hence, many companies in Malaysia are directly involved with innovation process, especially the automobile industry. Perodua Sdn Bhd already operate...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2019
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/28488/1/STMLGG%2005%202019%2038-51.pdf http://repo.uum.edu.my/28488/ |
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