The moderating effects of perceived ease of use and perceived usefulness on e-service quality, value and satisfaction
E-service markets have been growing rapidly over the past several years on airline website, and e-commerce and e-service marketing activities have attracted a great deal of attention as mean of increasing customers perception of online shopping activities, since they reduce the waiting time incurred...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | http://eprints.utm.my/id/eprint/48706/25/MuhammadKhairiAbdulMFM2013.pdf http://eprints.utm.my/id/eprint/48706/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85480 |
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