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Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers

This study is an attempt to identify the status of genetically modified food consumption in the developing countries like Malaysia. From preceding literature, a theoretical framework was developed to show the effects of perceived risks, perceived quality and social norms on the consumer purchase int...

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Main Authors: Ismail, Kamariah, Vivishna, Sarasvathi, Khurram, Wafa, Ali Jafri, Syed Khurram
Format: Article
Published: 2012
Subjects:
Q Science
Online Access:http://eprints.utm.my/id/eprint/46939/
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spelling my.utm.469392017-09-27T03:20:11Z http://eprints.utm.my/id/eprint/46939/ Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers Ismail, Kamariah Vivishna, Sarasvathi Khurram, Wafa Ali Jafri, Syed Khurram Q Science This study is an attempt to identify the status of genetically modified food consumption in the developing countries like Malaysia. From preceding literature, a theoretical framework was developed to show the effects of perceived risks, perceived quality and social norms on the consumer purchase intention for genetically modified food. The sample of 392 respondents was randomly selected from two leading hypermarkets in Johor Bahru. Results from Multiple Regression revealed that among the three predicting variables, perceived quality and social norms had significant and positive relationship with the consumer purchase intentions while perceived risks did not have any significant relationship with it. A comparative analysis of Muslim and non-Muslim consumers revealed significant difference of the purchase intentions for GMF between the two groups. Implications and future research suggestions are also discussed. 2012 Article PeerReviewed Ismail, Kamariah and Vivishna, Sarasvathi and Khurram, Wafa and Ali Jafri, Syed Khurram (2012) Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers. Research Journal Of Applied Sciences, Engineering And Technology, 4 (5). pp. 466-474. ISSN 2040-7459
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic Q Science
spellingShingle Q Science
Ismail, Kamariah
Vivishna, Sarasvathi
Khurram, Wafa
Ali Jafri, Syed Khurram
Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers
description This study is an attempt to identify the status of genetically modified food consumption in the developing countries like Malaysia. From preceding literature, a theoretical framework was developed to show the effects of perceived risks, perceived quality and social norms on the consumer purchase intention for genetically modified food. The sample of 392 respondents was randomly selected from two leading hypermarkets in Johor Bahru. Results from Multiple Regression revealed that among the three predicting variables, perceived quality and social norms had significant and positive relationship with the consumer purchase intentions while perceived risks did not have any significant relationship with it. A comparative analysis of Muslim and non-Muslim consumers revealed significant difference of the purchase intentions for GMF between the two groups. Implications and future research suggestions are also discussed.
format Article
author Ismail, Kamariah
Vivishna, Sarasvathi
Khurram, Wafa
Ali Jafri, Syed Khurram
author_facet Ismail, Kamariah
Vivishna, Sarasvathi
Khurram, Wafa
Ali Jafri, Syed Khurram
author_sort Ismail, Kamariah
title Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers
title_short Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers
title_full Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers
title_fullStr Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers
title_full_unstemmed Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers
title_sort evaluating consumer purchase intentions for genetically modified food in malaysia: a comparative study of muslim and non-muslim consumers
publishDate 2012
url http://eprints.utm.my/id/eprint/46939/
_version_ 1643652186647822336
score 13.211869

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