Evaluating consumer purchase intentions for genetically modified food in Malaysia: a comparative study of Muslim and non-Muslim consumers
This study is an attempt to identify the status of genetically modified food consumption in the developing countries like Malaysia. From preceding literature, a theoretical framework was developed to show the effects of perceived risks, perceived quality and social norms on the consumer purchase int...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/46939/ |
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