Attracting international postgraduate students: the pulling factors
A university has to carry out various marketing strategies and efforts to recruit international students as many as possible in order to fulfil one of the criteria for a world–class university status. However, to attract quality candidates with the desirable profile is becoming increasingly difficul...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
IGI Global
2013
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/40364/ http://dx.doi.org/10.4018/jabim.2013070106 |
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