Staff View: Attracting international postgraduate students: the pulling factors

Attracting international postgraduate students: the pulling factors

A university has to carry out various marketing strategies and efforts to recruit international students as many as possible in order to fulfil one of the criteria for a world–class university status. However, to attract quality candidates with the desirable profile is becoming increasingly difficul...

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Main Authors:	Che Puan, Othman, Yasin, M. Al–Muz–Zammil, Idris, Ahmad Kamal, Mohd. Amran, Mohd. Sofian
Format:	Article
Published:	IGI Global 2013
Subjects:	TA Engineering (General). Civil engineering (General)
Online Access:	http://eprints.utm.my/id/eprint/40364/ http://dx.doi.org/10.4018/jabim.2013070106
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id	my.utm.40364
record_format	eprints
spelling	my.utm.403642018-11-30T06:43:55Z http://eprints.utm.my/id/eprint/40364/ Attracting international postgraduate students: the pulling factors Che Puan, Othman Yasin, M. Al–Muz–Zammil Idris, Ahmad Kamal Mohd. Amran, Mohd. Sofian TA Engineering (General). Civil engineering (General) A university has to carry out various marketing strategies and efforts to recruit international students as many as possible in order to fulfil one of the criteria for a world–class university status. However, to attract quality candidates with the desirable profile is becoming increasingly difficult especially when the university has to compete internationally and nationally with the existing and new emerging universities. This paper discusses the findings of a study carried out to establish the factors considered by international students before they decided to come to Universiti Teknologi Malaysia for their postgraduate studies. A total sample of 896 international students from various fields of studies for three different intakes was used in the study. The result shows that the main factors considered by them are the availability of the programme, reputation, the conduciveness of the campus environment for teaching and learning, and the location of the university. Most of them agreed that internet and education fairs or expositions are effective marketing medium for the recruitment of international students. This study provides an evidence–based framework to be considered by the University in formulating strategies and efforts to become a global player in higher education. IGI Global 2013 Article PeerReviewed Che Puan, Othman and Yasin, M. Al–Muz–Zammil and Idris, Ahmad Kamal and Mohd. Amran, Mohd. Sofian (2013) Attracting international postgraduate students: the pulling factors. International Journal of Asian Business and Information Management, 4 (3). pp. 61-67. ISSN 1947-9638 http://dx.doi.org/10.4018/jabim.2013070106 DOI:10.4018/jabim.2013070106
institution	Universiti Teknologi Malaysia
building	UTM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Malaysia
content_source	UTM Institutional Repository
url_provider	http://eprints.utm.my/
topic	TA Engineering (General). Civil engineering (General)
spellingShingle	TA Engineering (General). Civil engineering (General) Che Puan, Othman Yasin, M. Al–Muz–Zammil Idris, Ahmad Kamal Mohd. Amran, Mohd. Sofian Attracting international postgraduate students: the pulling factors
description	A university has to carry out various marketing strategies and efforts to recruit international students as many as possible in order to fulfil one of the criteria for a world–class university status. However, to attract quality candidates with the desirable profile is becoming increasingly difficult especially when the university has to compete internationally and nationally with the existing and new emerging universities. This paper discusses the findings of a study carried out to establish the factors considered by international students before they decided to come to Universiti Teknologi Malaysia for their postgraduate studies. A total sample of 896 international students from various fields of studies for three different intakes was used in the study. The result shows that the main factors considered by them are the availability of the programme, reputation, the conduciveness of the campus environment for teaching and learning, and the location of the university. Most of them agreed that internet and education fairs or expositions are effective marketing medium for the recruitment of international students. This study provides an evidence–based framework to be considered by the University in formulating strategies and efforts to become a global player in higher education.
format	Article
author	Che Puan, Othman Yasin, M. Al–Muz–Zammil Idris, Ahmad Kamal Mohd. Amran, Mohd. Sofian
author_facet	Che Puan, Othman Yasin, M. Al–Muz–Zammil Idris, Ahmad Kamal Mohd. Amran, Mohd. Sofian
author_sort	Che Puan, Othman
title	Attracting international postgraduate students: the pulling factors
title_short	Attracting international postgraduate students: the pulling factors
title_full	Attracting international postgraduate students: the pulling factors
title_fullStr	Attracting international postgraduate students: the pulling factors
title_full_unstemmed	Attracting international postgraduate students: the pulling factors
title_sort	attracting international postgraduate students: the pulling factors
publisher	IGI Global
publishDate	2013
url	http://eprints.utm.my/id/eprint/40364/ http://dx.doi.org/10.4018/jabim.2013070106
_version_	1643650455838916608
score	13.211869

Attracting international postgraduate students: the pulling factors

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