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Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up!

Subject area – Entrepreneurship. Study level/applicability – First year undergraduate students in business and management. Case overview – “The Misadventures of Amy and Azi” case presents a brief historical perspective of two partners' venture into the aerobic and fitness industry. The case dis...

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Main Authors: Rasli, Amran, Yusoff, Rosman, Huam, Hon Tat
Format: Article
Published: Emerald Group Publishing Limited 2011
Subjects:
HD28 Management. Industrial Management
Online Access:http://eprints.utm.my/id/eprint/39898/
https://www.emeraldinsight.com/doi/full/10.1108/20450621111124415#
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spelling my.utm.398982018-11-30T06:43:46Z http://eprints.utm.my/id/eprint/39898/ Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up! Rasli, Amran Yusoff, Rosman Huam, Hon Tat HD28 Management. Industrial Management Subject area – Entrepreneurship. Study level/applicability – First year undergraduate students in business and management. Case overview – “The Misadventures of Amy and Azi” case presents a brief historical perspective of two partners' venture into the aerobic and fitness industry. The case discusses the partners' foray into the business world armed with great determination and a one year business plan but without proper understanding of the operational requirements of running a business. Though successful in the launching of the first studio, the initial success had blinded the vision of one of the partners, Azi who wanted to open another branch quickly. After a few months of operation, they realized that the second studio was a failure and had sapped the profit from the first centre. To make matter worse, the two partners are stuck with the second studio and have to find another premise for the first studio due to short-sightedness when signing the rental agreement. Expected learning outcomes – The case study enables the students to: understand the current business environment of fitness industry in Malaysia, appreciate the need for proper planning and control in starting a business, to be aware of the importance of understanding legal implications in starting a business, the need to conduct proper market research before starting and to understand multi-cultural and multi-religion issues in Malaysia. Supplementary materials – Teaching note. Emerald Group Publishing Limited 2011 Article PeerReviewed Rasli, Amran and Yusoff, Rosman and Huam, Hon Tat (2011) Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up! Emerald Emerging Markets Case Studies, 1 (1). pp. 1-8. ISSN 2045-0621 https://www.emeraldinsight.com/doi/full/10.1108/20450621111124415# DOI:10.1108/20450621111124415
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Rasli, Amran
Yusoff, Rosman
Huam, Hon Tat
Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up!
description Subject area – Entrepreneurship. Study level/applicability – First year undergraduate students in business and management. Case overview – “The Misadventures of Amy and Azi” case presents a brief historical perspective of two partners' venture into the aerobic and fitness industry. The case discusses the partners' foray into the business world armed with great determination and a one year business plan but without proper understanding of the operational requirements of running a business. Though successful in the launching of the first studio, the initial success had blinded the vision of one of the partners, Azi who wanted to open another branch quickly. After a few months of operation, they realized that the second studio was a failure and had sapped the profit from the first centre. To make matter worse, the two partners are stuck with the second studio and have to find another premise for the first studio due to short-sightedness when signing the rental agreement. Expected learning outcomes – The case study enables the students to: understand the current business environment of fitness industry in Malaysia, appreciate the need for proper planning and control in starting a business, to be aware of the importance of understanding legal implications in starting a business, the need to conduct proper market research before starting and to understand multi-cultural and multi-religion issues in Malaysia. Supplementary materials – Teaching note.
format Article
author Rasli, Amran
Yusoff, Rosman
Huam, Hon Tat
author_facet Rasli, Amran
Yusoff, Rosman
Huam, Hon Tat
author_sort Rasli, Amran
title Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up!
title_short Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up!
title_full Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up!
title_fullStr Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up!
title_full_unstemmed Fun 2 fit aerobics: the misadventures of Amy and Azi and a Malaysian start up!
title_sort fun 2 fit aerobics: the misadventures of amy and azi and a malaysian start up!
publisher Emerald Group Publishing Limited
publishDate 2011
url http://eprints.utm.my/id/eprint/39898/
https://www.emeraldinsight.com/doi/full/10.1108/20450621111124415#
_version_ 1643650390323888128
score 13.211869

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