The relationship between marketing mix and customer decision-making over travel agents: an empirical study
Globally, the role of travel agents in increasingly gaining importance in today’s travel and tourism industry . A travel industry without travel agents is quite unthinkable as it would result in utter chaos and disorder in the industry. The aim of this study is to investigate the relationsh ip betwe...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/33611/1/AmranRasli2012_TheRelationshipBetweenMarketingMix.pdf http://eprints.utm.my/id/eprint/33611/ http://hrmars.com/admin/pics/882.pdf |
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