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Analysis of consumer risk perception on online auction features

This study examines consumer’s perception related to perceived risk while the doing transaction in e-auction system. Previous research found there are some features in e-auction system recognize as unclarity features since they indicate having fraud or cheating. In the online auction environment per...

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Main Author: Mai Candra, Reski
Format: Thesis
Language:English
Published: 2013
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Online Access:http://eprints.utm.my/id/eprint/33075/15/ReskiMaiCandraMFSKSM2013.pdf
http://eprints.utm.my/id/eprint/33075/
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spelling my.utm.330752017-07-24T00:59:30Z http://eprints.utm.my/id/eprint/33075/ Analysis of consumer risk perception on online auction features Mai Candra, Reski Unspecified This study examines consumer’s perception related to perceived risk while the doing transaction in e-auction system. Previous research found there are some features in e-auction system recognize as unclarity features since they indicate having fraud or cheating. In the online auction environment perception could be categories in two types such as privacy and security. This study proposed a conceptual model based on perceived risks from consumer’s investigation, associated directly with four cost features of e-auction system: payment method, auction fee, bidding fee and third party services that are combined with four perceived risk components: performance risk, psychological risk, financial risk, and time risk. Researcher has developed a questionnaire for collecting data from consumer’s who has experience in using e-auction. Through statistical analysis using regression, this study found that payment method, auction fee, bidding fee has a positive impact on perceived risk. However, third party services have a significant effect upon consumer perceived risk on financial risk but not significant effect to time risk. Furthermore the online auction features is directly related on reducing consumers' risk perception. In summarize, online auction features associated with financial plays a crucial role in reducing consumers' perceived risk in online auction transactions. The results of the study can offer insights to e-transaction and researchers of e-auction about the role of online auction system features in transaction and e-commerce. 2013-02 Thesis NonPeerReviewed application/pdf en http://eprints.utm.my/id/eprint/33075/15/ReskiMaiCandraMFSKSM2013.pdf Mai Candra, Reski (2013) Analysis of consumer risk perception on online auction features. Masters thesis, Universiti Teknologi Malaysia, Faculty of Computer Science and Information System.
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic Unspecified
spellingShingle Unspecified
Mai Candra, Reski
Analysis of consumer risk perception on online auction features
description This study examines consumer’s perception related to perceived risk while the doing transaction in e-auction system. Previous research found there are some features in e-auction system recognize as unclarity features since they indicate having fraud or cheating. In the online auction environment perception could be categories in two types such as privacy and security. This study proposed a conceptual model based on perceived risks from consumer’s investigation, associated directly with four cost features of e-auction system: payment method, auction fee, bidding fee and third party services that are combined with four perceived risk components: performance risk, psychological risk, financial risk, and time risk. Researcher has developed a questionnaire for collecting data from consumer’s who has experience in using e-auction. Through statistical analysis using regression, this study found that payment method, auction fee, bidding fee has a positive impact on perceived risk. However, third party services have a significant effect upon consumer perceived risk on financial risk but not significant effect to time risk. Furthermore the online auction features is directly related on reducing consumers' risk perception. In summarize, online auction features associated with financial plays a crucial role in reducing consumers' perceived risk in online auction transactions. The results of the study can offer insights to e-transaction and researchers of e-auction about the role of online auction system features in transaction and e-commerce.
format Thesis
author Mai Candra, Reski
author_facet Mai Candra, Reski
author_sort Mai Candra, Reski
title Analysis of consumer risk perception on online auction features
title_short Analysis of consumer risk perception on online auction features
title_full Analysis of consumer risk perception on online auction features
title_fullStr Analysis of consumer risk perception on online auction features
title_full_unstemmed Analysis of consumer risk perception on online auction features
title_sort analysis of consumer risk perception on online auction features
publishDate 2013
url http://eprints.utm.my/id/eprint/33075/15/ReskiMaiCandraMFSKSM2013.pdf
http://eprints.utm.my/id/eprint/33075/
_version_ 1643649223355269120
score 13.211869

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