Social influence (part 6)
There are two approaches in presenting a persuasive message. One can present the cold and hard facts or one can appeal to emotions. Educated and analytical people are responsive to arguments based on logic and reason.
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| Main Author: | |
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/22738/1/Social%20Influence%20Part%206.pdf http://eprints.utm.my/id/eprint/22738/ |
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