The market segmentation in Malaysia by using psychographic dimensions
The rapidly changing market place environment has resulted in a majority of consumers at both national and international levels feeling confused and facing difficulties in making decisions. Among the contributing factors towards the phenomena are over-selection of pr...
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| Main Authors: | , , , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTM Press
2009
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/14750/1/RohaizatBaharun2009_TheMarketSegmentationinMalaysiabyUsingPsychographicDimensions.pdf http://eprints.utm.my/id/eprint/14750/ |
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