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The market segmentation in Malaysia by using psychographic dimensions

The rapidly changing market place environment has resulted in a majority of consumers at both national and international levels feeling confused and facing difficulties in making decisions. Among the contributing factors towards the phenomena are over-selection of pr...

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Bibliographic Details
Main Authors: Baharun, Rohaizat, Abdul Hamid, Abu Bakar, Shamsuddin, Ahmad Sharifuddin, Md. Salleh, Norzafir, Zaidin, Norzaidahwati, Sulaiman, Zuraidah
Format: Book Section
Language:English
Published: Penerbit UTM Press 2009
Subjects:
H Social Sciences (General)
Unspecified
Online Access:http://eprints.utm.my/id/eprint/14750/1/RohaizatBaharun2009_TheMarketSegmentationinMalaysiabyUsingPsychographicDimensions.pdf
http://eprints.utm.my/id/eprint/14750/
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http://eprints.utm.my/id/eprint/14750/1/RohaizatBaharun2009_TheMarketSegmentationinMalaysiabyUsingPsychographicDimensions.pdf
http://eprints.utm.my/id/eprint/14750/

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