The influence of intrinsic motivational forces on consumers’ product purchase intentions
Food is perceived as the top most surviving need of humans since their existence. With the passage of time, this need has been further revolutionized with added requirements of safety and hygienic factors. Halal food having both of these factors, has gained popularity among both Muslims and non-Musl...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Digital Commons @ University of South Florida
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/108768/1/FauziahShAhmad2022_TheInfluenceofIntrinsicMotivationalForces.pdf http://eprints.utm.my/108768/ http://dx.doi.org/10.5038/2770-7555.1.2.1006 |
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