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The influence of intrinsic motivational forces on consumers’ product purchase intentions

Food is perceived as the top most surviving need of humans since their existence. With the passage of time, this need has been further revolutionized with added requirements of safety and hygienic factors. Halal food having both of these factors, has gained popularity among both Muslims and non-Musl...

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Main Authors: Syed, Sumera, Shah, Syed Rashid Hussain, Sh. Ahmad, Fauziah
Format: Article
Language:English
Published: Digital Commons @ University of South Florida 2022
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/108768/1/FauziahShAhmad2022_TheInfluenceofIntrinsicMotivationalForces.pdf
http://eprints.utm.my/108768/
http://dx.doi.org/10.5038/2770-7555.1.2.1006
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spelling my.utm.1087682024-12-09T06:04:32Z http://eprints.utm.my/108768/ The influence of intrinsic motivational forces on consumers’ product purchase intentions Syed, Sumera Shah, Syed Rashid Hussain Sh. Ahmad, Fauziah H Social Sciences (General) Food is perceived as the top most surviving need of humans since their existence. With the passage of time, this need has been further revolutionized with added requirements of safety and hygienic factors. Halal food having both of these factors, has gained popularity among both Muslims and non-Muslims consumers. Despite of ever increasing trend of Halal food consumption, the research to uncap this amazingly growing sector is still in its infancy stages. Interestingly, the role of intrinsic motivation in shaping up intention of the consumers for Halal food purchase is still not well explored. This study has addressed this untapped area to build better understanding using Self-Determination Theory (SDT), from the domain of psychology which addresses the psychological needs of autonomy, competence and relatedness. SDT in this research with well-designed conceptual framework tried to highlight the role of intrinsic motivation for Halal food purchase intention. Whereby, the freedom to choose a product is referred as individuals’ autonomy, while individuals’ knowledge and the capability to buy Halal food product is termed as competence. Whereas, relatedness precisely talks about the social bonding of individuals through having better feelings and care for others in any environmental setting. Henceforth, first time ever, SDT has been used to explore the impact of intrinsic motivation on Halal food purchase intentions, whereby anatomy, competence, and relatedness is thoroughly providing an opportunity to analyze the shaped up individuals’ intentions and behaviors, respectively. Lastly, the important implications and future recommendations are also discussed in this study. Digital Commons @ University of South Florida 2022 Article PeerReviewed application/pdf en http://eprints.utm.my/108768/1/FauziahShAhmad2022_TheInfluenceofIntrinsicMotivationalForces.pdf Syed, Sumera and Shah, Syed Rashid Hussain and Sh. Ahmad, Fauziah (2022) The influence of intrinsic motivational forces on consumers’ product purchase intentions. Journal of Mediterranean Tourism Research (JOMETR), 1 (2). pp. 1-11. ISSN 2770-7555 http://dx.doi.org/10.5038/2770-7555.1.2.1006 DOI:10.5038/2770-7555.1.2.1006
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Syed, Sumera
Shah, Syed Rashid Hussain
Sh. Ahmad, Fauziah
The influence of intrinsic motivational forces on consumers’ product purchase intentions
description Food is perceived as the top most surviving need of humans since their existence. With the passage of time, this need has been further revolutionized with added requirements of safety and hygienic factors. Halal food having both of these factors, has gained popularity among both Muslims and non-Muslims consumers. Despite of ever increasing trend of Halal food consumption, the research to uncap this amazingly growing sector is still in its infancy stages. Interestingly, the role of intrinsic motivation in shaping up intention of the consumers for Halal food purchase is still not well explored. This study has addressed this untapped area to build better understanding using Self-Determination Theory (SDT), from the domain of psychology which addresses the psychological needs of autonomy, competence and relatedness. SDT in this research with well-designed conceptual framework tried to highlight the role of intrinsic motivation for Halal food purchase intention. Whereby, the freedom to choose a product is referred as individuals’ autonomy, while individuals’ knowledge and the capability to buy Halal food product is termed as competence. Whereas, relatedness precisely talks about the social bonding of individuals through having better feelings and care for others in any environmental setting. Henceforth, first time ever, SDT has been used to explore the impact of intrinsic motivation on Halal food purchase intentions, whereby anatomy, competence, and relatedness is thoroughly providing an opportunity to analyze the shaped up individuals’ intentions and behaviors, respectively. Lastly, the important implications and future recommendations are also discussed in this study.
format Article
author Syed, Sumera
Shah, Syed Rashid Hussain
Sh. Ahmad, Fauziah
author_facet Syed, Sumera
Shah, Syed Rashid Hussain
Sh. Ahmad, Fauziah
author_sort Syed, Sumera
title The influence of intrinsic motivational forces on consumers’ product purchase intentions
title_short The influence of intrinsic motivational forces on consumers’ product purchase intentions
title_full The influence of intrinsic motivational forces on consumers’ product purchase intentions
title_fullStr The influence of intrinsic motivational forces on consumers’ product purchase intentions
title_full_unstemmed The influence of intrinsic motivational forces on consumers’ product purchase intentions
title_sort influence of intrinsic motivational forces on consumers’ product purchase intentions
publisher Digital Commons @ University of South Florida
publishDate 2022
url http://eprints.utm.my/108768/1/FauziahShAhmad2022_TheInfluenceofIntrinsicMotivationalForces.pdf
http://eprints.utm.my/108768/
http://dx.doi.org/10.5038/2770-7555.1.2.1006
_version_ 1818834046131634176
score 13.223943

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