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Revising engineering education curriculum as a marketing strategy to boost student enrollment

In today's rapidly changing and competitive marketplace, engineering education institutions recognize the critical role of updating their curriculum as a strategic marketing tool to attract and retain students. The objective of updating the curriculum for future engineering education courses is...

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Main Authors: Shamsul Bahri, Nur Ayuni, Anuar, Nur Batrisya, Mihad, Umi Salmah
Format: Article
Language:English
Published: Asian Scholars Network 2023
Subjects:
T Technology (General)
Online Access:http://eprints.utm.my/108707/1/NurAyuniShamsul2023_RevisingEngineeringEducationCurriculum.pdf
http://eprints.utm.my/108707/
http://dx.doi.org/10.55057/ijbtm.2023.5.S4.13
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spelling my.utm.1087072024-11-27T09:27:43Z http://eprints.utm.my/108707/ Revising engineering education curriculum as a marketing strategy to boost student enrollment Shamsul Bahri, Nur Ayuni Anuar, Nur Batrisya Mihad, Umi Salmah T Technology (General) In today's rapidly changing and competitive marketplace, engineering education institutions recognize the critical role of updating their curriculum as a strategic marketing tool to attract and retain students. The objective of updating the curriculum for future engineering education courses is to bridge the gap between traditional teaching and learning methods and the evolving needs of the industry. To gain valuable insights into the implementation and impact of curriculum updates, this study employs a thematic analysis technique. The thematic analysis aims to determine the main themes that address the following key research questions; What is the impact of updating engineering education curriculum towards student enrollment?.By conducting a thorough analysis of these research articles, this study seeks to provide practical recommendations for engineering education institutions looking to leverage curriculum updates as a marketing strategy in today's highly competitive landscape. By identifying the necessary changes in curriculum elements and addressing the challenges and barriers, institutions can enhance their appeal to prospective students and improve their ability to retain students. Ultimately, the findings of this study aim to support engineering education institutions in effectively utilizing curriculum updates to attract, engage, and retain students in an evolving educational environment. Asian Scholars Network 2023 Article PeerReviewed application/pdf en http://eprints.utm.my/108707/1/NurAyuniShamsul2023_RevisingEngineeringEducationCurriculum.pdf Shamsul Bahri, Nur Ayuni and Anuar, Nur Batrisya and Mihad, Umi Salmah (2023) Revising engineering education curriculum as a marketing strategy to boost student enrollment. International Journal of Business and Technology Management, 5 (S4). pp. 126-136. ISSN 2682-7646 http://dx.doi.org/10.55057/ijbtm.2023.5.S4.13 DOI : 10.55057/ijbtm.2023.5.S4.13
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Shamsul Bahri, Nur Ayuni
Anuar, Nur Batrisya
Mihad, Umi Salmah
Revising engineering education curriculum as a marketing strategy to boost student enrollment
description In today's rapidly changing and competitive marketplace, engineering education institutions recognize the critical role of updating their curriculum as a strategic marketing tool to attract and retain students. The objective of updating the curriculum for future engineering education courses is to bridge the gap between traditional teaching and learning methods and the evolving needs of the industry. To gain valuable insights into the implementation and impact of curriculum updates, this study employs a thematic analysis technique. The thematic analysis aims to determine the main themes that address the following key research questions; What is the impact of updating engineering education curriculum towards student enrollment?.By conducting a thorough analysis of these research articles, this study seeks to provide practical recommendations for engineering education institutions looking to leverage curriculum updates as a marketing strategy in today's highly competitive landscape. By identifying the necessary changes in curriculum elements and addressing the challenges and barriers, institutions can enhance their appeal to prospective students and improve their ability to retain students. Ultimately, the findings of this study aim to support engineering education institutions in effectively utilizing curriculum updates to attract, engage, and retain students in an evolving educational environment.
format Article
author Shamsul Bahri, Nur Ayuni
Anuar, Nur Batrisya
Mihad, Umi Salmah
author_facet Shamsul Bahri, Nur Ayuni
Anuar, Nur Batrisya
Mihad, Umi Salmah
author_sort Shamsul Bahri, Nur Ayuni
title Revising engineering education curriculum as a marketing strategy to boost student enrollment
title_short Revising engineering education curriculum as a marketing strategy to boost student enrollment
title_full Revising engineering education curriculum as a marketing strategy to boost student enrollment
title_fullStr Revising engineering education curriculum as a marketing strategy to boost student enrollment
title_full_unstemmed Revising engineering education curriculum as a marketing strategy to boost student enrollment
title_sort revising engineering education curriculum as a marketing strategy to boost student enrollment
publisher Asian Scholars Network
publishDate 2023
url http://eprints.utm.my/108707/1/NurAyuniShamsul2023_RevisingEngineeringEducationCurriculum.pdf
http://eprints.utm.my/108707/
http://dx.doi.org/10.55057/ijbtm.2023.5.S4.13
_version_ 1817841633922646016
score 13.223943

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