Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market

This research aims to help the company as SME in the healthcare industry. It is to discover and understand the internal and external factors of the company that affect market entry strategy and recommend the most sustainable internationalization strategy to enter the Vietnamese market based on inter...

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Bibliographic Details
Main Authors: Lim Sanny, Lim Sanny, Jennifer, Jennifer, Ika Triana, Ika Triana, Yus Kelana, Beni Widarman
Format: Conference or Workshop Item
Published: 2023
Subjects:
Online Access:http://eprints.utm.my/107822/
http://dx.doi.org/10.1063/5.0109104
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