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Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market

This research aims to help the company as SME in the healthcare industry. It is to discover and understand the internal and external factors of the company that affect market entry strategy and recommend the most sustainable internationalization strategy to enter the Vietnamese market based on inter...

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Main Authors: Lim Sanny, Lim Sanny, Jennifer, Jennifer, Ika Triana, Ika Triana, Yus Kelana, Beni Widarman
Format: Conference or Workshop Item
Published: 2023
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/107822/
http://dx.doi.org/10.1063/5.0109104
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spelling my.utm.1078222024-10-05T01:55:16Z http://eprints.utm.my/107822/ Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market Lim Sanny, Lim Sanny Jennifer, Jennifer Ika Triana, Ika Triana Yus Kelana, Beni Widarman H Social Sciences (General) This research aims to help the company as SME in the healthcare industry. It is to discover and understand the internal and external factors of the company that affect market entry strategy and recommend the most sustainable internationalization strategy to enter the Vietnamese market based on internal and external analysis. This descriptive research uses primary and secondary data. Primary data are collected by interviewing key persons of the company, and secondary data are collected from journals, articles, and other professional sources that are relevant to this study. External factors are analyzed by PESTLE Analysis and Porter's Five Forces. Meanwhile, internal factors are analyzed by Resource-based Analysis. The result shows that export is the most sustainable internationalization strategy for the company, which is affected by internal factors such as the strengths of Platinum Inspiration and human resources of the company and external factors such as Vietnam's condition, the intensity of competition, and the attractiveness of the healthcare industry. 2023-04-20 Conference or Workshop Item PeerReviewed Lim Sanny, Lim Sanny and Jennifer, Jennifer and Ika Triana, Ika Triana and Yus Kelana, Beni Widarman (2023) Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market. In: 3rd International Conference on Biospheric Harmony Advanced Research, ICOBAR 2021, 24 June 2021 - 25 June 2021, Virtual, Jakarta, Indonesia. http://dx.doi.org/10.1063/5.0109104
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Lim Sanny, Lim Sanny
Jennifer, Jennifer
Ika Triana, Ika Triana
Yus Kelana, Beni Widarman
Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market
description This research aims to help the company as SME in the healthcare industry. It is to discover and understand the internal and external factors of the company that affect market entry strategy and recommend the most sustainable internationalization strategy to enter the Vietnamese market based on internal and external analysis. This descriptive research uses primary and secondary data. Primary data are collected by interviewing key persons of the company, and secondary data are collected from journals, articles, and other professional sources that are relevant to this study. External factors are analyzed by PESTLE Analysis and Porter's Five Forces. Meanwhile, internal factors are analyzed by Resource-based Analysis. The result shows that export is the most sustainable internationalization strategy for the company, which is affected by internal factors such as the strengths of Platinum Inspiration and human resources of the company and external factors such as Vietnam's condition, the intensity of competition, and the attractiveness of the healthcare industry.
format Conference or Workshop Item
author Lim Sanny, Lim Sanny
Jennifer, Jennifer
Ika Triana, Ika Triana
Yus Kelana, Beni Widarman
author_facet Lim Sanny, Lim Sanny
Jennifer, Jennifer
Ika Triana, Ika Triana
Yus Kelana, Beni Widarman
author_sort Lim Sanny, Lim Sanny
title Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market
title_short Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market
title_full Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market
title_fullStr Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market
title_full_unstemmed Sustainable market entry strategy case on healthcare industry SME in Indonesia to enter Vietnamese market
title_sort sustainable market entry strategy case on healthcare industry sme in indonesia to enter vietnamese market
publishDate 2023
url http://eprints.utm.my/107822/
http://dx.doi.org/10.1063/5.0109104
_version_ 1814043532589006848
score 13.211869

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