Major and minor issues affecting the user experience on e-commerce websites.
This research evaluated the user experience (UX) of the top three most visited e-commerce websites in Malaysia and identified the main and important issues (related to utilitarian and hedonic features) that affect the user experience while interacting with such websites. Specific criteria were devel...
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| Format: | Article |
| Language: | English |
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Institute of Advanced Engineering and Science (IAES)
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| Online Access: | http://eprints.utm.my/105355/1/LaylaHasan2023_MajorandMinorIssuesAffectingtheUserExperience.pdf http://eprints.utm.my/105355/ http://dx.doi.org/10.21833/ijaas.2023.10.023 |
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