Disruptive innovation: a case study of BYD's business model canvas.
This article explores the disruptive impact of Build Your Dream’s (BYD) Business Model Canvas on the electric vehicle (EV) industry's innovation landscape. BYD, a market leader in electric vehicles, has revolutionized the industry with its strategic and comprehensive approach to business model...
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Main Authors: | Indiran, Logaiswari, Le, Jingjun, Baskaran, Shathees, Yaacob, Teh Zaharah, Abdul Kohar, Umar Haiyat, Senin, Aslan Amat |
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Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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Subjects: | |
Online Access: | http://eprints.utm.my/105154/1/LogaiswariIndiran2023_DisruptiveInnovationaCaseStudyofBydsBusiness.pdf http://eprints.utm.my/105154/ http://dx.doi.org/10.6007/IJARBSS/v13-i9/17822 |
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