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What influences customer’s trust on online social network sites (SNSS) sellers?

Customer trust has been recognized as an essential part of the rising trend of social commerce. Lack of trust facilitates the hesitation of customers to shop online or to avoid them completely. Therefore, it is essential to implement and analyze a way of buyer-seller relationship establishment that...

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Main Authors: Ramli, Ramona, Abu Bakar, Asmidar, Abdul Rahim, Fiza
Format: Article
Language:English
Published: The Science and Information (SAI) Organization Limited 2022
Subjects:
T Technology (General)
Online Access:http://eprints.utm.my/id/eprint/100855/1/RamonaRamli2022_WhatInfluencesCustomersTrustonOnlineSocial.pdf
http://eprints.utm.my/id/eprint/100855/
http://dx.doi.org/10.14569/IJACSA.2022.0130160
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spelling my.utm.1008552023-05-07T06:15:45Z http://eprints.utm.my/id/eprint/100855/ What influences customer’s trust on online social network sites (SNSS) sellers? Ramli, Ramona Abu Bakar, Asmidar Abdul Rahim, Fiza T Technology (General) Customer trust has been recognized as an essential part of the rising trend of social commerce. Lack of trust facilitates the hesitation of customers to shop online or to avoid them completely. Therefore, it is essential to implement and analyze a way of buyer-seller relationship establishment that will improve customers' trust. This paper aims to develop a trust model of Social Network Sites (SNSs) sellers, and to assess the dimensions and criteria that affects customer's trust on Online Social Network Sites (SNSs) sellers by using Analytic Hierarchy Process (AHP) approach. The study was carried out among those who have transactions with Malaysian online SNSs sellers at least every three months. The findings have indicated the top three influencing criteria: recommendation, transaction safety, and rating. This study provides insight into the customers' thoughts about placing trust on online SNSs sellers for selling and purchasing activities. The Science and Information (SAI) Organization Limited 2022 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/100855/1/RamonaRamli2022_WhatInfluencesCustomersTrustonOnlineSocial.pdf Ramli, Ramona and Abu Bakar, Asmidar and Abdul Rahim, Fiza (2022) What influences customer’s trust on online social network sites (SNSS) sellers? International Journal of Advanced Computer Science and Applications, 13 (1). pp. 1-10. ISSN 2158-107X http://dx.doi.org/10.14569/IJACSA.2022.0130160 DOI: 10.14569/IJACSA.2022.0130160
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Ramli, Ramona
Abu Bakar, Asmidar
Abdul Rahim, Fiza
What influences customer’s trust on online social network sites (SNSS) sellers?
description Customer trust has been recognized as an essential part of the rising trend of social commerce. Lack of trust facilitates the hesitation of customers to shop online or to avoid them completely. Therefore, it is essential to implement and analyze a way of buyer-seller relationship establishment that will improve customers' trust. This paper aims to develop a trust model of Social Network Sites (SNSs) sellers, and to assess the dimensions and criteria that affects customer's trust on Online Social Network Sites (SNSs) sellers by using Analytic Hierarchy Process (AHP) approach. The study was carried out among those who have transactions with Malaysian online SNSs sellers at least every three months. The findings have indicated the top three influencing criteria: recommendation, transaction safety, and rating. This study provides insight into the customers' thoughts about placing trust on online SNSs sellers for selling and purchasing activities.
format Article
author Ramli, Ramona
Abu Bakar, Asmidar
Abdul Rahim, Fiza
author_facet Ramli, Ramona
Abu Bakar, Asmidar
Abdul Rahim, Fiza
author_sort Ramli, Ramona
title What influences customer’s trust on online social network sites (SNSS) sellers?
title_short What influences customer’s trust on online social network sites (SNSS) sellers?
title_full What influences customer’s trust on online social network sites (SNSS) sellers?
title_fullStr What influences customer’s trust on online social network sites (SNSS) sellers?
title_full_unstemmed What influences customer’s trust on online social network sites (SNSS) sellers?
title_sort what influences customer’s trust on online social network sites (snss) sellers?
publisher The Science and Information (SAI) Organization Limited
publishDate 2022
url http://eprints.utm.my/id/eprint/100855/1/RamonaRamli2022_WhatInfluencesCustomersTrustonOnlineSocial.pdf
http://eprints.utm.my/id/eprint/100855/
http://dx.doi.org/10.14569/IJACSA.2022.0130160
_version_ 1765296707578363904
score 13.211869

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