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Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia

Purpose – There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products....

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Main Authors: Ghazali, Ihwan, Abdul-Rashid, Salwa Hanim, Md Dawal, Siti Zawiah, Aoyama, Hideki, Sakundarini, Novita, Ho, Fu Haw, Herawan, Safarudin Gazali
Format: Article
Language:English
Published: Emerald Publishing Limited 2021
Subjects:
HM621-656 Culture
Online Access:http://eprints.uthm.edu.my/6192/1/J12866_1d04274e277a4ff1719a79e547774f20.pdf
http://eprints.uthm.edu.my/6192/
https://doi.org/10.1108/MEQ-11-2020-0245
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spelling my.uthm.eprints.61922022-01-27T04:35:33Z http://eprints.uthm.edu.my/6192/ Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia Ghazali, Ihwan Abdul-Rashid, Salwa Hanim Md Dawal, Siti Zawiah Aoyama, Hideki Sakundarini, Novita Ho, Fu Haw Herawan, Safarudin Gazali HM621-656 Culture Purpose – There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products. However, issues may arise regarding the preferences of customers on green products, which will vary due to the influence of cultural values. This will give an impact on the marketing of green products. The aim of this study is to identify the influence of cultural values on the green products design in Malaysia and Indonesia. Design/methodology/approach – A pretest on the survey instruments was performed to ensure the reliability and validity of the questionnaire. The collected data were statistically analyzed based on the satisfaction level, confirmatory factor analysis and structural equation modeling. Findings – The results showed that customer preferences in Malaysia were mostly influenced by uncertainty avoidance, long-term orientation and power distance, excluding collectivism and masculinity. In Indonesia, the dimension of uncertainty avoidance and long-term orientation had significant influence, whereas power distance, masculinity and collectivism dimension had no influence. Eco-label was identified as the most important factor for green products in Malaysia and having product services characteristics factor for product lifetime extension in Indonesia. Practical implications – For practices, the cultural values and preferred characteristics identified in this study provide valuable information to policymakers and businesses on what draws customers toward green products in Malaysia and Indonesia. This finding can be used as supported data for the policymakers in order to achieve sustainable development goal (SDGs) in Malaysia and Indonesia. Originality/value – The findings of this study provide valuable information for designers to design products with green characteristics that cater to the consumer market in Malaysia and Indonesia, as well as other countries which may have similar cultural traits. Emerald Publishing Limited 2021 Article PeerReviewed text en http://eprints.uthm.edu.my/6192/1/J12866_1d04274e277a4ff1719a79e547774f20.pdf Ghazali, Ihwan and Abdul-Rashid, Salwa Hanim and Md Dawal, Siti Zawiah and Aoyama, Hideki and Sakundarini, Novita and Ho, Fu Haw and Herawan, Safarudin Gazali (2021) Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia. Management of Environmental Quality An International Journal, 32 (5). ISSN 1477-7835 https://doi.org/10.1108/MEQ-11-2020-0245
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic HM621-656 Culture
spellingShingle HM621-656 Culture
Ghazali, Ihwan
Abdul-Rashid, Salwa Hanim
Md Dawal, Siti Zawiah
Aoyama, Hideki
Sakundarini, Novita
Ho, Fu Haw
Herawan, Safarudin Gazali
Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia
description Purpose – There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products. However, issues may arise regarding the preferences of customers on green products, which will vary due to the influence of cultural values. This will give an impact on the marketing of green products. The aim of this study is to identify the influence of cultural values on the green products design in Malaysia and Indonesia. Design/methodology/approach – A pretest on the survey instruments was performed to ensure the reliability and validity of the questionnaire. The collected data were statistically analyzed based on the satisfaction level, confirmatory factor analysis and structural equation modeling. Findings – The results showed that customer preferences in Malaysia were mostly influenced by uncertainty avoidance, long-term orientation and power distance, excluding collectivism and masculinity. In Indonesia, the dimension of uncertainty avoidance and long-term orientation had significant influence, whereas power distance, masculinity and collectivism dimension had no influence. Eco-label was identified as the most important factor for green products in Malaysia and having product services characteristics factor for product lifetime extension in Indonesia. Practical implications – For practices, the cultural values and preferred characteristics identified in this study provide valuable information to policymakers and businesses on what draws customers toward green products in Malaysia and Indonesia. This finding can be used as supported data for the policymakers in order to achieve sustainable development goal (SDGs) in Malaysia and Indonesia. Originality/value – The findings of this study provide valuable information for designers to design products with green characteristics that cater to the consumer market in Malaysia and Indonesia, as well as other countries which may have similar cultural traits.
format Article
author Ghazali, Ihwan
Abdul-Rashid, Salwa Hanim
Md Dawal, Siti Zawiah
Aoyama, Hideki
Sakundarini, Novita
Ho, Fu Haw
Herawan, Safarudin Gazali
author_facet Ghazali, Ihwan
Abdul-Rashid, Salwa Hanim
Md Dawal, Siti Zawiah
Aoyama, Hideki
Sakundarini, Novita
Ho, Fu Haw
Herawan, Safarudin Gazali
author_sort Ghazali, Ihwan
title Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia
title_short Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia
title_full Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia
title_fullStr Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia
title_full_unstemmed Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia
title_sort green product preferences considering cultural influences: a comparison study between malaysia and indonesia
publisher Emerald Publishing Limited
publishDate 2021
url http://eprints.uthm.edu.my/6192/1/J12866_1d04274e277a4ff1719a79e547774f20.pdf
http://eprints.uthm.edu.my/6192/
https://doi.org/10.1108/MEQ-11-2020-0245
_version_ 1738581461889449984
score 13.211869

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