Green product preferences considering cultural influences: a comparison study between Malaysia and Indonesia
Purpose – There is an increasing awareness among manufacturers to make production more sustainable in Southeast Asian countries such as Malaysia and Indonesia. Manufacturers are now urged to not only focus on the business profit but also concern on environment protection by producing green products....
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2021
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6192/1/J12866_1d04274e277a4ff1719a79e547774f20.pdf http://eprints.uthm.edu.my/6192/ https://doi.org/10.1108/MEQ-11-2020-0245 |
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