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Incorporating Islamic ethic elements into marketing mix paradigm

To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements...

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Main Authors: Shafin, Nazree, Kasim, Rozilah
Format: Article
Language:English
Published: Conscientia Beam 2018
Subjects:
BP Islam. Bahaism. Theosophy, etc
HF5410-5417.5 Marketing. Distribution of products
Online Access:http://eprints.uthm.edu.my/4099/1/AJ%202019%20%28230%29.pdf
http://eprints.uthm.edu.my/4099/
https://dx.doi.org/ 10.18488/journal.89.2018.41.24.33
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spelling my.uthm.eprints.40992021-11-25T02:17:13Z http://eprints.uthm.edu.my/4099/ Incorporating Islamic ethic elements into marketing mix paradigm Shafin, Nazree Kasim, Rozilah BP Islam. Bahaism. Theosophy, etc HF5410-5417.5 Marketing. Distribution of products To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements of Islamic ethic features, that are derived from the four (4) commendable characteristics of the Prophet Muhammad (PBUH): Siddiq (Truthfulness), Amanah (Trustworthiness), Fathanah (Wisdom), and Tabligh (Advocacy), abbreviated as “SAFT to be incorporate as a catalyst to strengthen the marketing mix approach and thus propose a practical Islamic Marketing Mix as a competitive marketing tactic. Analytical and comparative analyses are used and study reveals four ethic elements in Islamic perspective that can be potential elements in developing a practical Islamic Marketing Mix for any business whether Islamic or non-Islamic. Conscientia Beam 2018 Article PeerReviewed text en http://eprints.uthm.edu.my/4099/1/AJ%202019%20%28230%29.pdf Shafin, Nazree and Kasim, Rozilah (2018) Incorporating Islamic ethic elements into marketing mix paradigm. Financial Risk and Management Reviews, 4 (1). pp. 24-33. ISSN 2412-3404 https://dx.doi.org/ 10.18488/journal.89.2018.41.24.33
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic BP Islam. Bahaism. Theosophy, etc
HF5410-5417.5 Marketing. Distribution of products
spellingShingle BP Islam. Bahaism. Theosophy, etc
HF5410-5417.5 Marketing. Distribution of products
Shafin, Nazree
Kasim, Rozilah
Incorporating Islamic ethic elements into marketing mix paradigm
description To consider the extent to which the dynamism of ethic elements from four commendable characteristics of Prophet Muhammad (PBUH) fits within existing marketing mix framework thinking in strengthening marketing mix approach of Islamic business. This can be achieved through analyzing selected elements of Islamic ethic features, that are derived from the four (4) commendable characteristics of the Prophet Muhammad (PBUH): Siddiq (Truthfulness), Amanah (Trustworthiness), Fathanah (Wisdom), and Tabligh (Advocacy), abbreviated as “SAFT to be incorporate as a catalyst to strengthen the marketing mix approach and thus propose a practical Islamic Marketing Mix as a competitive marketing tactic. Analytical and comparative analyses are used and study reveals four ethic elements in Islamic perspective that can be potential elements in developing a practical Islamic Marketing Mix for any business whether Islamic or non-Islamic.
format Article
author Shafin, Nazree
Kasim, Rozilah
author_facet Shafin, Nazree
Kasim, Rozilah
author_sort Shafin, Nazree
title Incorporating Islamic ethic elements into marketing mix paradigm
title_short Incorporating Islamic ethic elements into marketing mix paradigm
title_full Incorporating Islamic ethic elements into marketing mix paradigm
title_fullStr Incorporating Islamic ethic elements into marketing mix paradigm
title_full_unstemmed Incorporating Islamic ethic elements into marketing mix paradigm
title_sort incorporating islamic ethic elements into marketing mix paradigm
publisher Conscientia Beam
publishDate 2018
url http://eprints.uthm.edu.my/4099/1/AJ%202019%20%28230%29.pdf
http://eprints.uthm.edu.my/4099/
https://dx.doi.org/ 10.18488/journal.89.2018.41.24.33
_version_ 1738581207426269184
score 13.211869

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