Staff View: The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context

The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context

The rapid expansion of the Malaysian retail contribution to the GDP could expand to 15 per cent from the current 10 per cent in the next five years, stated by Malaysia Retail Chain Association (MRCA) President Datuk Seri Garry Chua. He mentioned that for the second quarter of 2018, Malaysia’s retail...

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Main Authors:	Ahmad Farrid, Fasihah Farhanah, Albert Gisip, Imelda, Harun, Amran
Format:	Book Section
Language:	English
Published:	Penerbit UTHM 2020
Subjects:	H Social Sciences (General)
Online Access:	http://eprints.uthm.edu.my/1854/1/Chapter%2005%20The%20Effects%20of%20Emotional%20Value.pdf http://eprints.uthm.edu.my/1854/
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id	my.uthm.eprints.1854
record_format	eprints
spelling	my.uthm.eprints.18542021-10-27T07:19:25Z http://eprints.uthm.edu.my/1854/ The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context Ahmad Farrid, Fasihah Farhanah Albert Gisip, Imelda Harun, Amran H Social Sciences (General) The rapid expansion of the Malaysian retail contribution to the GDP could expand to 15 per cent from the current 10 per cent in the next five years, stated by Malaysia Retail Chain Association (MRCA) President Datuk Seri Garry Chua. He mentioned that for the second quarter of 2018, Malaysia’s retail industry reported a growth rate of 2.1 percent in retail sales, compared to the same period in 2017. As a result, some retailers enjoyed a 30 percent increase in business, and others only 10 per cent after the 0 per cent of the Goods and Services Tax (GST). High value-added retail goods, such as luxury items, sporting goods, electrical goods, electronics goods, gadgets and furniture, enjoyed higher sales compared to those of basic necessities, household goods and general fashion items. There is huge potential in the local retail industry, despite concerns of a glut in retail space. Hence, the malls must be interactive and have new dynamics in shopping for consumer’s repatronage (Sharen, 2018). Specifically, Kota Kinabalu, Sabah in East Malaysia, shopping malls have tremendously sprung up nearly in every neighbourhood. In present, there are new malls opened that compete with the old. From just several earliest malls such as Centre Point, Wawasan Plaza, Wisma Merdeka, KK Plaza, and Karamunsing Complex, there are more upcoming operational malls to be built located in Kota Kinabalu city (Daily Express Online, December 30, 2015). The new malls opened differ in sizes, architectural designs and are strategically located and several of it are Imago, Oceanus, Suria Sabah, City Mall, 1Borneo and Grand Merdeka. As the number of malls rise, many consumers in the developing countries have shown loyalty towards certain malls that meet and exceeds their expectations. Penerbit UTHM Harun, Amran Rashid, Umi Kartini 2020 Book Section PeerReviewed text en http://eprints.uthm.edu.my/1854/1/Chapter%2005%20The%20Effects%20of%20Emotional%20Value.pdf Ahmad Farrid, Fasihah Farhanah and Albert Gisip, Imelda and Harun, Amran (2020) The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context. In: Advance in Marketing Research. Penerbit UTHM, pp. 38-43. ISBN 789672389347
institution	Universiti Tun Hussein Onn Malaysia
building	UTHM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Tun Hussein Onn Malaysia
content_source	UTHM Institutional Repository
url_provider	http://eprints.uthm.edu.my/
language	English
topic	H Social Sciences (General)
spellingShingle	H Social Sciences (General) Ahmad Farrid, Fasihah Farhanah Albert Gisip, Imelda Harun, Amran The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context
description	The rapid expansion of the Malaysian retail contribution to the GDP could expand to 15 per cent from the current 10 per cent in the next five years, stated by Malaysia Retail Chain Association (MRCA) President Datuk Seri Garry Chua. He mentioned that for the second quarter of 2018, Malaysia’s retail industry reported a growth rate of 2.1 percent in retail sales, compared to the same period in 2017. As a result, some retailers enjoyed a 30 percent increase in business, and others only 10 per cent after the 0 per cent of the Goods and Services Tax (GST). High value-added retail goods, such as luxury items, sporting goods, electrical goods, electronics goods, gadgets and furniture, enjoyed higher sales compared to those of basic necessities, household goods and general fashion items. There is huge potential in the local retail industry, despite concerns of a glut in retail space. Hence, the malls must be interactive and have new dynamics in shopping for consumer’s repatronage (Sharen, 2018). Specifically, Kota Kinabalu, Sabah in East Malaysia, shopping malls have tremendously sprung up nearly in every neighbourhood. In present, there are new malls opened that compete with the old. From just several earliest malls such as Centre Point, Wawasan Plaza, Wisma Merdeka, KK Plaza, and Karamunsing Complex, there are more upcoming operational malls to be built located in Kota Kinabalu city (Daily Express Online, December 30, 2015). The new malls opened differ in sizes, architectural designs and are strategically located and several of it are Imago, Oceanus, Suria Sabah, City Mall, 1Borneo and Grand Merdeka. As the number of malls rise, many consumers in the developing countries have shown loyalty towards certain malls that meet and exceeds their expectations.
author2	Harun, Amran
author_facet	Harun, Amran Ahmad Farrid, Fasihah Farhanah Albert Gisip, Imelda Harun, Amran
format	Book Section
author	Ahmad Farrid, Fasihah Farhanah Albert Gisip, Imelda Harun, Amran
author_sort	Ahmad Farrid, Fasihah Farhanah
title	The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context
title_short	The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context
title_full	The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context
title_fullStr	The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context
title_full_unstemmed	The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context
title_sort	effects of emotional value, social value and sensory appeal value to mall repatronage intention in kota kinabalu context
publisher	Penerbit UTHM
publishDate	2020
url	http://eprints.uthm.edu.my/1854/1/Chapter%2005%20The%20Effects%20of%20Emotional%20Value.pdf http://eprints.uthm.edu.my/1854/
_version_	1738580913420238848
score	13.211869

The Effects of Emotional Value, Social Value and Sensory Appeal Value to Mall Repatronage Intention in Kota Kinabalu Context

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