Advertising Appeals and Cultural Values of Video Advertising in Thailand
In recent years, Thailand videos advertising is generally known as the leading producer of weep-worthy viral videos in the world. Reasons for Thailand advertisements to stand out from the rest is said to be because of its commonly used advertising appeals, and cultural values focused in majority of...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/30264/1/Cheryl%20Shee%20Yupeh.pdf http://ir.unimas.my/id/eprint/30264/ http://publisher.unimas.my/ojs/index.php/TUR/article/view/1551 |
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