Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant

The advancement of technology has led the restaurant sector towards a sustainable future where a self-service restaurant ordering system (SROS) can be utilized at every level of the service process. However, customers who had used the SROS at McDonald’s and Haidilao Hot Pot found that the older gene...

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Main Authors: Lim, Jie Yee, Shiau, Wei Chan, Ismail, Fadillah, Ahmad, Md Fauzi
Format: Conference or Workshop Item
Language:English
Published: 2024
Subjects:
Online Access:http://eprints.uthm.edu.my/12108/1/P16911_42e9b63ec9e6e6f6bded544171ca5fd6.pdf%206.pdf
http://eprints.uthm.edu.my/12108/
https://doi.org/10.30880/rmtb.2024.05.01.064
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spelling my.uthm.eprints.121082024-12-01T03:34:58Z http://eprints.uthm.edu.my/12108/ Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant Lim, Jie Yee Shiau, Wei Chan Ismail, Fadillah Ahmad, Md Fauzi T Technology (General) The advancement of technology has led the restaurant sector towards a sustainable future where a self-service restaurant ordering system (SROS) can be utilized at every level of the service process. However, customers who had used the SROS at McDonald’s and Haidilao Hot Pot found that the older generation didn’t want to learn or relearn due to age because they think this technology is complicated and too much hassle, and the young generation also has internet problems. Moreover, customers of McDonald's and Haidilao Hot Pot found that the inevitability of any technology is that at some point, it will need downtime for maintenance. Hence, this research aimed to measure the level of SROS received expected by customers and identify the determinants influencing customers’ intention to use SROS in Johor restaurants. 384 customers who had used the SROS at McDonald's and Haidilao Hot Pot were involved in this study. A survey questionnaire was distributed online to the respondents to collect the data. The data collected were analyzed quantitatively using SPSS. The results showed that customers had a high level of SROS, as well as performance expectancy, effort expectancy, social influence, and facilitating conditions, are significantly correlated with intention to use. This study will provide deeper insights that will increase customers’ intention to use SROS. Besides, this study can help restaurant practitioners to analyze the factors considered by customers regarding these technologies 2024-06-30 Conference or Workshop Item PeerReviewed text en http://eprints.uthm.edu.my/12108/1/P16911_42e9b63ec9e6e6f6bded544171ca5fd6.pdf%206.pdf Lim, Jie Yee and Shiau, Wei Chan and Ismail, Fadillah and Ahmad, Md Fauzi (2024) Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant. In: RESEARCH IN MANAGEMENT OF TECHNOLOGY AND BUSINESS. https://doi.org/10.30880/rmtb.2024.05.01.064
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Lim, Jie Yee
Shiau, Wei Chan
Ismail, Fadillah
Ahmad, Md Fauzi
Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant
description The advancement of technology has led the restaurant sector towards a sustainable future where a self-service restaurant ordering system (SROS) can be utilized at every level of the service process. However, customers who had used the SROS at McDonald’s and Haidilao Hot Pot found that the older generation didn’t want to learn or relearn due to age because they think this technology is complicated and too much hassle, and the young generation also has internet problems. Moreover, customers of McDonald's and Haidilao Hot Pot found that the inevitability of any technology is that at some point, it will need downtime for maintenance. Hence, this research aimed to measure the level of SROS received expected by customers and identify the determinants influencing customers’ intention to use SROS in Johor restaurants. 384 customers who had used the SROS at McDonald's and Haidilao Hot Pot were involved in this study. A survey questionnaire was distributed online to the respondents to collect the data. The data collected were analyzed quantitatively using SPSS. The results showed that customers had a high level of SROS, as well as performance expectancy, effort expectancy, social influence, and facilitating conditions, are significantly correlated with intention to use. This study will provide deeper insights that will increase customers’ intention to use SROS. Besides, this study can help restaurant practitioners to analyze the factors considered by customers regarding these technologies
format Conference or Workshop Item
author Lim, Jie Yee
Shiau, Wei Chan
Ismail, Fadillah
Ahmad, Md Fauzi
author_facet Lim, Jie Yee
Shiau, Wei Chan
Ismail, Fadillah
Ahmad, Md Fauzi
author_sort Lim, Jie Yee
title Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant
title_short Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant
title_full Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant
title_fullStr Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant
title_full_unstemmed Factor affecting customers’ acceptance of self-service restaurant ordering system (SROS) in Johor Restaurant
title_sort factor affecting customers’ acceptance of self-service restaurant ordering system (sros) in johor restaurant
publishDate 2024
url http://eprints.uthm.edu.my/12108/1/P16911_42e9b63ec9e6e6f6bded544171ca5fd6.pdf%206.pdf
http://eprints.uthm.edu.my/12108/
https://doi.org/10.30880/rmtb.2024.05.01.064
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