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How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price

The influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective...

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Main Authors: Ishak, Muhamad Izaidi, Harun, Amran
Format: Article
Language:English
Published: dublin 2023
Subjects:
T Technology (General)
Online Access:http://eprints.uthm.edu.my/10594/1/J16537_ebc8266d75d65c1bda5f08f896c261c1.pdf
http://eprints.uthm.edu.my/10594/
https://doi.org/10.21427/EXWX-FD39
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spelling my.uthm.eprints.105942024-01-15T07:29:45Z http://eprints.uthm.edu.my/10594/ How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price Ishak, Muhamad Izaidi Harun, Amran T Technology (General) The influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective of this paper is to examine the influence of Umrah online consumer reviews, specifically review valence, on Umrah operator sales performance, with Umrah package price acting as the moderator. 82 Malaysian Umrah operators were involved in this study. The secondary data for Umrah online consumer reviews were collected from Google Maps reviews, which matched Umrah operators’ sales data in 2019. The data were examined using a descriptive analysis followed by multiple regression analysis. The Statistical Package for the Social Sciences software was used to analyse the data. Interestingly, the findings of this study indicate that review valence significantly influences Umrah operator sales performance. Positive and neutral valence positively influences Umrah operator sales performance, whereas negative valence does not. Surprisingly, the moderating effect of Umrah’s package price was not significant. As a result, Umrah operators should work to maintain positive and impartial reviews and continuously monitor negative reviews and respond well to them dublin 2023 Article PeerReviewed text en http://eprints.uthm.edu.my/10594/1/J16537_ebc8266d75d65c1bda5f08f896c261c1.pdf Ishak, Muhamad Izaidi and Harun, Amran (2023) How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price. International Journal of Religious Tourism and Pilgrimage, 11 (2). pp. 14-27. ISSN 2009-7379 https://doi.org/10.21427/EXWX-FD39
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Ishak, Muhamad Izaidi
Harun, Amran
How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price
description The influence of online consumer reviews on a firm’s sales performance has not yet been investigated in the field of Umrah. In addition, the literature does not explain how price moderates the relationship between online consumer reviews and a firm’s sales performance. Thus, the research objective of this paper is to examine the influence of Umrah online consumer reviews, specifically review valence, on Umrah operator sales performance, with Umrah package price acting as the moderator. 82 Malaysian Umrah operators were involved in this study. The secondary data for Umrah online consumer reviews were collected from Google Maps reviews, which matched Umrah operators’ sales data in 2019. The data were examined using a descriptive analysis followed by multiple regression analysis. The Statistical Package for the Social Sciences software was used to analyse the data. Interestingly, the findings of this study indicate that review valence significantly influences Umrah operator sales performance. Positive and neutral valence positively influences Umrah operator sales performance, whereas negative valence does not. Surprisingly, the moderating effect of Umrah’s package price was not significant. As a result, Umrah operators should work to maintain positive and impartial reviews and continuously monitor negative reviews and respond well to them
format Article
author Ishak, Muhamad Izaidi
Harun, Amran
author_facet Ishak, Muhamad Izaidi
Harun, Amran
author_sort Ishak, Muhamad Izaidi
title How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price
title_short How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price
title_full How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price
title_fullStr How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price
title_full_unstemmed How Review Valence Benefits Umr alence Benefits Umrah Sales P ah Sales Performance: The formance: The Moderating Role of Price
title_sort how review valence benefits umr alence benefits umrah sales p ah sales performance: the formance: the moderating role of price
publisher dublin
publishDate 2023
url http://eprints.uthm.edu.my/10594/1/J16537_ebc8266d75d65c1bda5f08f896c261c1.pdf
http://eprints.uthm.edu.my/10594/
https://doi.org/10.21427/EXWX-FD39
_version_ 1789427597090750464
score 13.211869

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