Website Quality and Consumer Online Purchase Intention of Air Ticket
Internet application has been used by many especially the low-cost airline service providers in supporting their marketing activities. Thus, it is crucial whether firms' website is giving an added advantage that could trigger online purchase intention. In this study, we examine six website qual...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Science Publishing Corporation
2009
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/6591/1/2009_Intl_Journal_of_engineering_and_Science_Vol_9_Fazli.pdf http://eprints.utem.edu.my/id/eprint/6591/ http://www.sciencepubco.com/index.php/ijbas |
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