Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design
The purpose of this study was to use the Kano model to prioritize the aesthetic quality attributes of modern Malay women’s office outfits that have significant effect on customer satisfaction using the Kano model. It is a systematic approach to categorize the customer requirements through a preferen...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTHM
2023
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| Online Access: | http://eprints.utem.edu.my/id/eprint/27475/2/0065531072023270.PDF http://eprints.utem.edu.my/id/eprint/27475/ https://publisher.uthm.edu.my/ojs/index.php/IJSCET/article/view/13678 https://doi.org/10.30880/ijscet.2023.14.02.017 |
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