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Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design

The purpose of this study was to use the Kano model to prioritize the aesthetic quality attributes of modern Malay women’s office outfits that have significant effect on customer satisfaction using the Kano model. It is a systematic approach to categorize the customer requirements through a preferen...

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Main Authors: Akmal, Suriati, Hambali, Ruzy Haryati, Kamalrudin, Massila, Tormudzi, Umi NurNajeha, Hakimi, Halimatun
Format: Article
Language:English
Published: Penerbit UTHM 2023
Online Access:http://eprints.utem.edu.my/id/eprint/27475/2/0065531072023270.PDF
http://eprints.utem.edu.my/id/eprint/27475/
https://publisher.uthm.edu.my/ojs/index.php/IJSCET/article/view/13678
https://doi.org/10.30880/ijscet.2023.14.02.017
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spelling my.utem.eprints.274752024-07-04T14:27:22Z http://eprints.utem.edu.my/id/eprint/27475/ Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design Akmal, Suriati Hambali, Ruzy Haryati Kamalrudin, Massila Tormudzi, Umi NurNajeha Hakimi, Halimatun The purpose of this study was to use the Kano model to prioritize the aesthetic quality attributes of modern Malay women’s office outfits that have significant effect on customer satisfaction using the Kano model. It is a systematic approach to categorize the customer requirements through a preference classification technique. Overall, 500 customers from the central part of Melaka have been surveyed using a Kano-based questionnaire. The questionnaire in the survey includes customer preferences on purchasing decision, material and design considerations, words that represent customer emotions toward aesthetic attributes and functional and dysfunctional aesthetic attributes. Based on responses, this study has categorized Malay women’s office outfits as attractive, must-be, one-dimensional, and reverse. Among the ten quality attributes that have satisfaction indices greater than 0.7, only one aesthetic quality attribute, free size, is defined as a one-dimension requirement. It should be offered in a Malay women’s office outfit to avoid customer dissatisfaction. The findings of this study facilitate cloth manufacturers to classify quality features during product design and development. Penerbit UTHM 2023-05 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/27475/2/0065531072023270.PDF Akmal, Suriati and Hambali, Ruzy Haryati and Kamalrudin, Massila and Tormudzi, Umi NurNajeha and Hakimi, Halimatun (2023) Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design. International Journal of Sustainable Construction Engineering and Technology, 14 (2). pp. 168-175. ISSN 2180-3242 https://publisher.uthm.edu.my/ojs/index.php/IJSCET/article/view/13678 https://doi.org/10.30880/ijscet.2023.14.02.017
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description The purpose of this study was to use the Kano model to prioritize the aesthetic quality attributes of modern Malay women’s office outfits that have significant effect on customer satisfaction using the Kano model. It is a systematic approach to categorize the customer requirements through a preference classification technique. Overall, 500 customers from the central part of Melaka have been surveyed using a Kano-based questionnaire. The questionnaire in the survey includes customer preferences on purchasing decision, material and design considerations, words that represent customer emotions toward aesthetic attributes and functional and dysfunctional aesthetic attributes. Based on responses, this study has categorized Malay women’s office outfits as attractive, must-be, one-dimensional, and reverse. Among the ten quality attributes that have satisfaction indices greater than 0.7, only one aesthetic quality attribute, free size, is defined as a one-dimension requirement. It should be offered in a Malay women’s office outfit to avoid customer dissatisfaction. The findings of this study facilitate cloth manufacturers to classify quality features during product design and development.
format Article
author Akmal, Suriati
Hambali, Ruzy Haryati
Kamalrudin, Massila
Tormudzi, Umi NurNajeha
Hakimi, Halimatun
spellingShingle Akmal, Suriati
Hambali, Ruzy Haryati
Kamalrudin, Massila
Tormudzi, Umi NurNajeha
Hakimi, Halimatun
Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design
author_facet Akmal, Suriati
Hambali, Ruzy Haryati
Kamalrudin, Massila
Tormudzi, Umi NurNajeha
Hakimi, Halimatun
author_sort Akmal, Suriati
title Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design
title_short Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design
title_full Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design
title_fullStr Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design
title_full_unstemmed Identifying aesthetic quality attributes using Kano model: Case study of Malay women’s office outfit design
title_sort identifying aesthetic quality attributes using kano model: case study of malay women’s office outfit design
publisher Penerbit UTHM
publishDate 2023
url http://eprints.utem.edu.my/id/eprint/27475/2/0065531072023270.PDF
http://eprints.utem.edu.my/id/eprint/27475/
https://publisher.uthm.edu.my/ojs/index.php/IJSCET/article/view/13678
https://doi.org/10.30880/ijscet.2023.14.02.017
_version_ 1804070322127765504
score 13.211869

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