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The relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership

Operating a business in a competitive environment has pushed companies to seek out the most effective strategies for improving their talented workforce. Many prior literatures have indicated that one of the most important parts that an organization’s strategic plan should include is managing the bes...

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Main Author: Selva Raja, Hemananthiny
Format: Thesis
Language:English
English
Published: 2023
Online Access:http://eprints.utem.edu.my/id/eprint/27003/1/The%20relationship%20between%20employer%20branding%20and%20talent%20management%20in%20manufacturing%20firm%20%20the%20mediating%20role%20of%20transformational%20leadership.pdf
http://eprints.utem.edu.my/id/eprint/27003/2/The%20relationship%20between%20employer%20branding%20and%20talent%20management%20in%20manufacturing%20firm%20%20the%20mediating%20role%20of%20transformational%20leadership.pdf
http://eprints.utem.edu.my/id/eprint/27003/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=122992
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spelling my.utem.eprints.270032024-01-16T11:04:09Z http://eprints.utem.edu.my/id/eprint/27003/ The relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership Selva Raja, Hemananthiny Operating a business in a competitive environment has pushed companies to seek out the most effective strategies for improving their talented workforce. Many prior literatures have indicated that one of the most important parts that an organization’s strategic plan should include is managing the best talent on the market. The challenge faced is to reduce the battle of red zone in talent management. At a time when companies are competing for talent, a company’s employer branding can be incredibly influential in a candidate’s consideration of working there. Therefore, it is important that organizations to implement strategies that can create leaders who can demonstrate the behaviors and be an example to their followers. This is important in building and retaining a strong talent pipeline. Thus, this study aims to investigate the relationship between employer branding and talent management and the mediating role of transformational leadership. A total of 113 middle level management employees were involved as respondents using purposive sampling. This research makes the questionnaire instrument the main research tool to collect information about the constructs involved. The findings of the study showed a positive relationship between economic, social, development, application, interest value’s, work-life balance on talent management. In addition, the findings also show that role of transformational leadership is a mediator on the relationship between employer branding and talent management. It is believed that this research paper will benefit industry practitioners and academics for future reference. 2023 Thesis NonPeerReviewed text en http://eprints.utem.edu.my/id/eprint/27003/1/The%20relationship%20between%20employer%20branding%20and%20talent%20management%20in%20manufacturing%20firm%20%20the%20mediating%20role%20of%20transformational%20leadership.pdf text en http://eprints.utem.edu.my/id/eprint/27003/2/The%20relationship%20between%20employer%20branding%20and%20talent%20management%20in%20manufacturing%20firm%20%20the%20mediating%20role%20of%20transformational%20leadership.pdf Selva Raja, Hemananthiny (2023) The relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership. Masters thesis, Universiti Teknikal Malaysia Melaka. https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=122992
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
English
description Operating a business in a competitive environment has pushed companies to seek out the most effective strategies for improving their talented workforce. Many prior literatures have indicated that one of the most important parts that an organization’s strategic plan should include is managing the best talent on the market. The challenge faced is to reduce the battle of red zone in talent management. At a time when companies are competing for talent, a company’s employer branding can be incredibly influential in a candidate’s consideration of working there. Therefore, it is important that organizations to implement strategies that can create leaders who can demonstrate the behaviors and be an example to their followers. This is important in building and retaining a strong talent pipeline. Thus, this study aims to investigate the relationship between employer branding and talent management and the mediating role of transformational leadership. A total of 113 middle level management employees were involved as respondents using purposive sampling. This research makes the questionnaire instrument the main research tool to collect information about the constructs involved. The findings of the study showed a positive relationship between economic, social, development, application, interest value’s, work-life balance on talent management. In addition, the findings also show that role of transformational leadership is a mediator on the relationship between employer branding and talent management. It is believed that this research paper will benefit industry practitioners and academics for future reference.
format Thesis
author Selva Raja, Hemananthiny
spellingShingle Selva Raja, Hemananthiny
The relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership
author_facet Selva Raja, Hemananthiny
author_sort Selva Raja, Hemananthiny
title The relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership
title_short The relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership
title_full The relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership
title_fullStr The relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership
title_full_unstemmed The relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership
title_sort relationship between employer branding and talent management in manufacturing firm the mediating role of transformational leadership
publishDate 2023
url http://eprints.utem.edu.my/id/eprint/27003/1/The%20relationship%20between%20employer%20branding%20and%20talent%20management%20in%20manufacturing%20firm%20%20the%20mediating%20role%20of%20transformational%20leadership.pdf
http://eprints.utem.edu.my/id/eprint/27003/2/The%20relationship%20between%20employer%20branding%20and%20talent%20management%20in%20manufacturing%20firm%20%20the%20mediating%20role%20of%20transformational%20leadership.pdf
http://eprints.utem.edu.my/id/eprint/27003/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=122992
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score 13.211869

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