A framework of social networking sites in measuring online customer engagement of best practice for small medium enterprises in Malaysia
The growth of social media features and multi-directional digital communication has made it difficult for businesses to anticipate and regulate the behaviour of customers and prospects in the firm-initiated brand pages. With these issues, SMEs in Malaysia face complications in addressing customer en...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2021
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| Online Access: | http://eprints.utem.edu.my/id/eprint/26007/1/A%20framework%20of%20social%20networking%20sites%20in%20measuring%20online%20customer%20engagement%20of%20best%20practice%20for%20small%20medium%20enterprises%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/26007/2/A%20framework%20of%20social%20networking%20sites%20in%20measuring%20online%20customer%20engagement%20of%20best%20practice%20for%20small%20medium%20enterprises%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/26007/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121283 |
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