A framework of social networking sites in measuring online customer engagement of best practice for small medium enterprises in Malaysia
The growth of social media features and multi-directional digital communication has made it difficult for businesses to anticipate and regulate the behaviour of customers and prospects in the firm-initiated brand pages. With these issues, SMEs in Malaysia face complications in addressing customer en...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/26007/1/A%20framework%20of%20social%20networking%20sites%20in%20measuring%20online%20customer%20engagement%20of%20best%20practice%20for%20small%20medium%20enterprises%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/26007/2/A%20framework%20of%20social%20networking%20sites%20in%20measuring%20online%20customer%20engagement%20of%20best%20practice%20for%20small%20medium%20enterprises%20in%20Malaysia.pdf http://eprints.utem.edu.my/id/eprint/26007/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121283 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
http://eprints.utem.edu.my/id/eprint/26007/1/A%20framework%20of%20social%20networking%20sites%20in%20measuring%20online%20customer%20engagement%20of%20best%20practice%20for%20small%20medium%20enterprises%20in%20Malaysia.pdfhttp://eprints.utem.edu.my/id/eprint/26007/2/A%20framework%20of%20social%20networking%20sites%20in%20measuring%20online%20customer%20engagement%20of%20best%20practice%20for%20small%20medium%20enterprises%20in%20Malaysia.pdf
http://eprints.utem.edu.my/id/eprint/26007/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121283