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The relationship between employer branding and talent management: a study on manufacturing sector

Talent management is a common attraction and retention technique for talented workers in the current business scenario. Still, talent management contributes to the more significant appeal, and retention of employees is an unexplored area in the manufacturing industry. In Malaysia, employer branding...

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Main Authors: Selva Raja, Hemananthiny, Aris, Amir, Mohamad, Norhidayah
Format: Article
Language:English
Published: Ascociacion Internacional de Economia Aplicada 2021
Online Access:http://eprints.utem.edu.my/id/eprint/25887/2/RESEARCH%20PAPER%20PUBLISHED%20%28HEMANANTHINY%20-%202021%20OCT%29.PDF
http://eprints.utem.edu.my/id/eprint/25887/
https://ojs.ual.es/ojs/index.php/eea/article/view/5817
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spelling my.utem.eprints.258872022-04-18T09:02:16Z http://eprints.utem.edu.my/id/eprint/25887/ The relationship between employer branding and talent management: a study on manufacturing sector Selva Raja, Hemananthiny Aris, Amir Mohamad, Norhidayah Talent management is a common attraction and retention technique for talented workers in the current business scenario. Still, talent management contributes to the more significant appeal, and retention of employees is an unexplored area in the manufacturing industry. In Malaysia, employer branding is gaining significance. While the idea of the Employer brand has become a routine for companies, several researchers have recently attracted the attention of this field. Developing, recruiting, and keeping workers is a great challenge for every company. The purpose of this study is to explore the relationship between positions in employer branding and talent management. The paper aims to analyze the current state of the manufacturing industry in branding roles and assess their effect on talent management. The research seeks to address the employer branding and talent acquisition concept and the company's techniques. As a result, this study aims to look into the functions of employer branding in fostering employee talent management. For a better understanding of the relationship, this research proposes a conceptual model. This research is then evolved into a concrete study hypothesis for future investigations. The goal is that the researcher's findings will reveal a substantial link between employer branding positions and talent management. For relevant practitioners and new researchers, this study will be a possible eye-opener. Ascociacion Internacional de Economia Aplicada 2021 Article PeerReviewed text en http://eprints.utem.edu.my/id/eprint/25887/2/RESEARCH%20PAPER%20PUBLISHED%20%28HEMANANTHINY%20-%202021%20OCT%29.PDF Selva Raja, Hemananthiny and Aris, Amir and Mohamad, Norhidayah (2021) The relationship between employer branding and talent management: a study on manufacturing sector. Estudios De Economia Aplicada, 39 (10). pp. 1-15. ISSN 1133-3197 https://ojs.ual.es/ojs/index.php/eea/article/view/5817 10.25115/eea.v39i10.5817
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
description Talent management is a common attraction and retention technique for talented workers in the current business scenario. Still, talent management contributes to the more significant appeal, and retention of employees is an unexplored area in the manufacturing industry. In Malaysia, employer branding is gaining significance. While the idea of the Employer brand has become a routine for companies, several researchers have recently attracted the attention of this field. Developing, recruiting, and keeping workers is a great challenge for every company. The purpose of this study is to explore the relationship between positions in employer branding and talent management. The paper aims to analyze the current state of the manufacturing industry in branding roles and assess their effect on talent management. The research seeks to address the employer branding and talent acquisition concept and the company's techniques. As a result, this study aims to look into the functions of employer branding in fostering employee talent management. For a better understanding of the relationship, this research proposes a conceptual model. This research is then evolved into a concrete study hypothesis for future investigations. The goal is that the researcher's findings will reveal a substantial link between employer branding positions and talent management. For relevant practitioners and new researchers, this study will be a possible eye-opener.
format Article
author Selva Raja, Hemananthiny
Aris, Amir
Mohamad, Norhidayah
spellingShingle Selva Raja, Hemananthiny
Aris, Amir
Mohamad, Norhidayah
The relationship between employer branding and talent management: a study on manufacturing sector
author_facet Selva Raja, Hemananthiny
Aris, Amir
Mohamad, Norhidayah
author_sort Selva Raja, Hemananthiny
title The relationship between employer branding and talent management: a study on manufacturing sector
title_short The relationship between employer branding and talent management: a study on manufacturing sector
title_full The relationship between employer branding and talent management: a study on manufacturing sector
title_fullStr The relationship between employer branding and talent management: a study on manufacturing sector
title_full_unstemmed The relationship between employer branding and talent management: a study on manufacturing sector
title_sort relationship between employer branding and talent management: a study on manufacturing sector
publisher Ascociacion Internacional de Economia Aplicada
publishDate 2021
url http://eprints.utem.edu.my/id/eprint/25887/2/RESEARCH%20PAPER%20PUBLISHED%20%28HEMANANTHINY%20-%202021%20OCT%29.PDF
http://eprints.utem.edu.my/id/eprint/25887/
https://ojs.ual.es/ojs/index.php/eea/article/view/5817
_version_ 1731229673526919168
score 13.211869

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