Green and sustainability criteria in Malaysia’s poultry production and management
This article discusses green and sustainability (G&S) criteria in poultry production in Malaysia. The study focuses on broiler production management from the downstream (farm management) to the upstream (end-user) processes. This study is important as it investigates new developments of the poul...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Terengganu
2021
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| Online Access: | http://eprints.utem.edu.my/id/eprint/25755/2/GREEN_AND_SUSTAINABILITY_CRITERIA_IN_MAL%20JOURNAL.PDF http://eprints.utem.edu.my/id/eprint/25755/ https://jssm.umt.edu.my/wp-content/uploads/sites/51/2021/07/11-JSSMV16N5.pdf |
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| Summary: | This article discusses green and sustainability (G&S) criteria in poultry production in Malaysia. The study focuses on broiler production management from the downstream (farm management) to the upstream (end-user) processes. This study is important as it investigates new developments of the poultry industry in Malaysia. As this is an exploratory study, the study is conducted based on a case study of oa halal broiler company in Malaysia. Data was gathered through semi-structured interviews and observations of nine government agencies in Malaysia that are involved in poultry production. Thematic analysis and patterns were applied in analysing the data. The results show the G&S criteria described in the regulations and production process perspective. The four G&S criteria listed in the category of poultry content are: i) effective use of technology; ii) enhancing nutrition; iii) sustainable sourcing; and, iv) improving land and water management. |
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