Segmentation Model Of Customer Lifetime Value In Small And Medium Enterprise (SMEs) Using K-Means Clustering And LRFM Model
The CLV mode l is a measure of customer profit fo r a co mpany that can be usedto evaluate the future value of a customer.The CLV model is a measure of customer profit fo r a co mpany that can be used to evaluate the future value of a customer. This study aims to obtain Customer L...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTHM
2019
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| Online Access: | http://eprints.utem.edu.my/id/eprint/24633/2/2019%20SEGMENTATION%20MODEL%20OF%20CUSTOMER%20LIFETIME%20VALUE%20IN%20SMALL%20AND%20MEDIUM%20ENTERPRISE%20%28SMES%29%20USING%20K-MEANS%20CLUSTERING%20AND%20LRFM%20MODEL.PDF http://eprints.utem.edu.my/id/eprint/24633/ https://publisher.uthm.edu.my/ojs/index.php/ijie/article/view/4661/2953 https://doi.org/10.30880/ijie.2019.11.03.018 |
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http://eprints.utem.edu.my/id/eprint/24633/2/2019%20SEGMENTATION%20MODEL%20OF%20CUSTOMER%20LIFETIME%20VALUE%20IN%20SMALL%20AND%20MEDIUM%20ENTERPRISE%20%28SMES%29%20USING%20K-MEANS%20CLUSTERING%20AND%20LRFM%20MODEL.PDFhttp://eprints.utem.edu.my/id/eprint/24633/
https://publisher.uthm.edu.my/ojs/index.php/ijie/article/view/4661/2953
https://doi.org/10.30880/ijie.2019.11.03.018